How A Cosmetic Business Wins Over Its Online Customers

aromi logo

Aromi is a boutique fragrance and cosmetic company that specializes in products that are handmade with the finest raw materials. The founder, Hannah Follis, a chemist by trade, is passionate about creating handmade fragrances, cosmetics, and beauty products.

Aromi has vendors that carry their products, or “stockists”, as Hannah calls them, in 9 states, but she also sells her products online via ecommerce on Aromi’s website and Etsy. However, Hannah goes beyond the typical ecommerce site to promote Aromi online. Below are three tips to successfully promote your business online and how Aromi does it.

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Five Retailer Tips to Capture Sales for Dads and Grads

by Contributing Author

dads and grads

What do dads and grads have in common? Reasons to celebrate this time of year. We’re in the midst of high school and college graduation season, and Father’s Day is right around the corner on June 15.

While these two groups differ greatly in their wants and needs, there’s no reason you can’t market for both occasions at the same time. In the process, you’ll save on the cost and effort required to promote these deals separately.

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The Power of Gift Cards for Your Business


Gift cards make great gifts. They put the consumer in control of what they want to buy from your store instead of receiving something they might like. They provide a solution for the customer who is struggling to find a gift for the person “who has everything” or is “impossible to shop for”. It also provides customers with a turnkey gift-giving solution that is fast and convenient. Although, as USA Today points out,  “retailers can’t count gift card sales as income until they are redeemed,” there are some benefits to the savvy business owner to selling gift cards and gift certificates.

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How To Use Your Logo To Brand Your Business

April 28, 2014

brand logo

A logo is one of the most important branding elements you can have when it comes to branding your business. A logo can serve many different purposes in getting your business noticed, as well as remembered. Learn more about why having a recognizable logo is a vital branding component in our article, “The Importance of a Company Logo“. Now that you have a strong logo, how should you use it and where should you include it to ensure you have an identifiable brand?

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Earth Day: 5 Small Business Tips to Go ‘Green’

Learn how to make your small business more 'green' with these 5 tips.

hFounded in 1970, Earth Day was created to create public consciousness about environmental protection. The first Earth Day led to the creation of the United States Environmental Protection Agency and the passage of the Clean AirClean Water, and Endangered Species Acts.

Now, 44 years after it was founded, many companies are “going green” through the creation of products or practices that are environmentally friendly. Beyond helping the environment, “going green” can have business benefits as well. As, the Small Business Administration points out, “if you are already competitive in terms of price, quality and performance, adding sustainability and green marketing to your business strategy may enhance your brand image and secure your market share among the growing number of environmentally concerned consumers.” Additionally, many times making environmentally friendly choices can help reduce overhead costs.

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Marketing Tips to Reach Your Target Customer for Mother’s Day

April 14, 2014

mothers day marketing

Question: Who is your target customer on Mother’s Day? Many people target moms, but really, you should be targeting dads & kids.

Most moms don’t buy gifts for themselves on Mother’s Day. Your target audience, then, is their children and even their husbands. Keep in mind the age group you’re marketing to as well; know who your customers are the rest of the year, and you’ll know how old your customers will be for Mother’s Day.

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Marketing Ideas for Mother’s Day

April 8, 2014

ideas for mothers day

Mother’s Day spending continues to rise, with the average American shelling out nearly $170 for their moms in 2013. That’s up from an average spend of $127 in 2010, a difference of $43 that represents a meteoric increase over a three-year span. It also makes Mother’s Day a $21 billion market, and as a small business owner you surely want to get your share. The trouble is, so does everyone else – including your competitors. So how do you set yourself apart and command more than your fair share of Mother’s Day sales? The following marketing ideas for Mother’s Day will help.

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Why Love is Key for a Successful Business

successful business wedding fair

After experiencing a harsh winter throughout much of the U.S., spring is finally on its way. The warmer weather and brighter spirits are an indication that wedding season is almost upon us. Calendars are filling up with weddings and bridal showers, and shopping lists are filling up with wedding registry items. This is an exciting time of year for many of us and especially for those who are in the wedding industry, like Andra Christianson, owner of Andra Delores Design, a wedding stationery business.

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6 Creative Gift Wrap Ideas

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It’s the thought that counts. There’s a feeling of warmth that comes from knowing someone was thinking of you. They took the time to shop for something you enjoy, and then took additional time to wrap the gift to add an element of mystery and surprise. But not all gift wrapping is created equal. We scoured Pinterest to find some fun innovative ways to make the gift recipient go from “Awww, thanks.” to “Wow this looks amazing!” In no time, your business will not only be known for its products and services, but as a great place to go to make a statement when giving a gift. Here are 6 creative gift wrap ideas for your business:

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Creative Marketing Ideas in Honor of Pi Day

creative marketing ideas pi day

Pi Day is celebrated on March 14th in honor of the numerical value of pi: 3.14. Since it’s been awhile since many of us have been in high school geometry, here’s a little refresher on the definition of pi (π): the ratio of a circle’s circumference to its diameter. While many people celebrate the actual numerical value of pi on this day, you should be happy to know that Pi Day is not only for math-lovers. It’s also the perfect day to consume pie! Here are a few creative marketing ideas on how to use this day (and other random holidays) to drive more awareness and sales to your store.

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