Recently, I had the chance to offer an SEO 101 seminar to local small businesses from the St. Paul Area Chamber of Commerce. We covered many of the basics, but also dug into some of the nitty-gritty details related to Search Engine Optimization. In a perfect world, I’d love to be able to answer all of your SEO questions individually — but for now, I will offer a summary of the advice I shared with these business owners.
You know retail sales can be challenging, but the rewards can be mighty. The key to retail success, of course, is sales; and no matter what level of business you’re currently doing you can always stand to increase sales. The following lists five easy ways to increase retail sales by ten percent or more.
Did you know that today, February 17, 2015 is Random Acts of Kindness Day? This is the day in which perfect strangers randomly pay for someone else’s groceries, shovel their neighbor’s sidewalk, or send a meaningful note to a long-lost friend. While we should celebrate and participate in kind actions every day, it’s nice to have a day set aside to dedicate to kindness. As a business owner, there are many ways you can celebrate this day and show appreciation for your customers. Below are three ways you can randomly show acts of kindness today and throughout the year.
Picture this, your alarm wakes you up in the morning and tells your thermostat to turn up the heat and your coffee maker to start brewing. You get on the scale and it tells your fitness band how close you are to your workout goal and adjusts how many steps you need to take today to be on track.
Successful retail marketing isn’t rocket science, but it’s not a walk in the park, either. Savvy shop owners know that maximizing profits means smart marketing; however, it can be challenging to devote as much time to marketing as you need in order to market more efficiently. The following lists ten retail marketing ideas to help bring increased sales and more loyal customers.
Many experts believe 2015 will be a defining year in the midst of a shift in marketing dogma. Evolving technology isn’t the only reason, either; custom attitudes are shifting, branding is becoming more important than ever, and competition revolves around customer service increasingly more than price. For brick-and-mortar retailers, the changing times present both never-before-seen challenges and opportunities. Naturally, you want to overcome challenges and capitalize on opportunities; to that end, the following details ten retail marketing resolutions you can make to succeed in 2015.
The holiday season is a beautiful time of year where people show kindness and give to those in need. Celebrating Mitten Tree Day is one way to spread holiday cheer to those who need it most. This is a perfect holiday activity to incorporate into your small business during this season.
Even though this week is Customer Service Week, customer service should be celebrated all year long! Good customer service is one of the most important factors of any business. It shows you truly value your customers, making them more likely to buy and refer you to others. To celebrate this week at Bags & Bows, we interviewed some of our customer service reps. We asked them how they carry out good customer service with their customers, what they think is the most important aspect of customer service, and what motivates them to give the best customer service. Hopefully their answers will inspire you to provide even better customer service and thank others you know who work in customer service every day.
If you own a retail gift shop, chances are, the holidays represent some of your most profitable seasons; still, heavy competition for customer dollars means you have to be on your “A” game to generate the greatest profits for Christmas, Easter, New Year’s Eve, Independence Day, and so many other holidays throughout the year. One excellent way to boost holiday sales is to sell on consignment. The following offers an overview of consignment selling and details how you can leverage selling on consignment to boost holiday profits.
There are myriad marketing opportunities to promote your shop, but many small retailers often overlook outdoor marketing strategies to attract new customers. Several outdoor marketing tools are cheap to produce and distribute, and they can get your shop in front of hundreds or even thousands of potential new customers with minimal effort. If you want to boost business at your shop, consider the following ten outdoor marketing strategies to attract new customers.