Founded in 1970, Earth Day was created to create public consciousness about environmental protection. The first Earth Day led to the creation of the United States Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts.
Now, 44 years after it was founded, many companies are “going green” through the creation of products or practices that are environmentally friendly. Beyond helping the environment, “going green” can have business benefits as well. As, the Small Business Administration points out, “if you are already competitive in terms of price, quality and performance, adding sustainability and green marketing to your business strategy may enhance your brand image and secure your market share among the growing number of environmentally concerned consumers.” Additionally, many times making environmentally friendly choices can help reduce overhead costs.