In honor of St. Patrick’s Day, the holiday of all things green, we are featuring a startup produce business: The Novice Farmer. With the first day of spring only a few days away, we’re all thinking about budding spring foliage, the farmers’ market, and the green grass that is conquering the snow. I had the opportunity to interview Donna Reiter, owner of The Novice Farmer. Let’s take a look at how she does business and prepares for the upcoming growing season.
As a small gift retailer you’re always on the lookout for ways to outdo your competitors and fuel more foot traffic and customer purchases, but sometimes it’s tough to add to an established marketing budget or to deviate from what works. The good news is there are several cheap yet powerful marketing weapons you can add to your arsenal – tools that cost little but have the potential for huge response. To that end, the following lists five cheap-yet-powerful marketing tools for small gift retailers.
Recently, I had the chance to offer an SEO 101 seminar to local small businesses from the St. Paul Area Chamber of Commerce. We covered many of the basics, but also dug into some of the nitty-gritty details related to Search Engine Optimization. In a perfect world, I’d love to be able to answer all of your SEO questions individually — but for now, I will offer a summary of the advice I shared with these business owners.
You know retail sales can be challenging, but the rewards can be mighty. The key to retail success, of course, is sales; and no matter what level of business you’re currently doing you can always stand to increase sales. The following lists five easy ways to increase retail sales by ten percent or more.
Did you know that today, February 17, 2015 is Random Acts of Kindness Day? This is the day in which perfect strangers randomly pay for someone else’s groceries, shovel their neighbor’s sidewalk, or send a meaningful note to a long-lost friend. While we should celebrate and participate in kind actions every day, it’s nice to have a day set aside to dedicate to kindness. As a business owner, there are many ways you can celebrate this day and show appreciation for your customers. Below are three ways you can randomly show acts of kindness today and throughout the year.
The 72nd Golden Globe Awards were presented on January 11, 2015. Many actors and actresses, directors, TV series, and screenplays were recognized for their outstanding quality. Not only were celebrities like Tina Fey and Amy Poehler in attendance at the event, but so was Arid Chappell of ARIDO Jewelry an exclusive upscale jewelry line (and customer of Bags & Bows). I had the opportunity of interviewing Arid about his business and involvement at the Golden Globes. Keep reading for an inside view of the event.
Millions gathered on Sunday, February 1 to cheer for the Seahawks or the Patriots in the 49th Super Bowl. Whether it’s the Super Bowl, a game of softball with friends, or a high school track meet, life is full of contests and competitions. They motivate us to do our best and give us passion and drive. Here at Bags & Bows we have our own monthly competition. It’s called Tug of War.
Picture this, your alarm wakes you up in the morning and tells your thermostat to turn up the heat and your coffee maker to start brewing. You get on the scale and it tells your fitness band how close you are to your workout goal and adjusts how many steps you need to take today to be on track.
It may be the middle of January with the end of winter nowhere in sight, but take hope! Spring is on the way. Before we know it, the snow will be melted, the sun will be shining, and the birds will be chirping. As we look forward to that day, now is the perfect time to stock up on spring packaging. Doing so will put a “spring” in your (and your customer’s) step. We have 8 new fun spring collections to brighten up your packaging. Click the links below to learn more about our latest collections.
Successful retail marketing isn’t rocket science, but it’s not a walk in the park, either. Savvy shop owners know that maximizing profits means smart marketing; however, it can be challenging to devote as much time to marketing as you need in order to market more efficiently. The following lists ten retail marketing ideas to help bring increased sales and more loyal customers.