Middle Child Day and Marketing Your Business

by Mackenzie Sullivan
August 10, 2015

middle child day

Today (August 12) marks a holiday that often goes unnoticed. Ironically enough, it is National Middle Child Day and it was created in order to bring recognition to the sibling positioned between the idolized first born and the baby of the family.

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Back to School Marketing Ideas

back to school marketing

As much as we hate to say goodbye to summer, back to school season is quickly approaching. With parents spending on averaging $873 per child on back to school items, this is a huge opportunity for your business. How are you going to capture back to school sales and stand out from the competition? Below are four back to school marketing ideas.

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10 Tips for Summer Sales Retail Marketing

summer marketing ideas

Want to boost profits this summer with a special sale? You’ll need powerful marketing to lure customers away from summer fun long enough to browse and buy at your shop. The following lists ten tips for marketing summer sales.

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Introducing Our Brand-New Holiday Packaging

July 20, 2015


winters whirl shoppers

Across the country, we are in the middle of the heat of summer. Even in Minnesota the temperatures are soaring, and the pools and lakes are filled with people trying to cool down. The holidays are still months away, but as retailers we know that it’s not too early to start planning for them. We at Bags & Bows are very excited about our brand-new holiday collections and would like to share them with you!

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The Pros and Cons of Offering Coupons: A Retailer’s Dilemma

by Paul Stainton

pros cons coupons

“To coupon or not to coupon”… that is a question many retailers like you face in today’s competitive marketplace.  Although coupons, particularly online and mobile coupons, are a significant part of many consumer’s shopping patterns, they can create issues for small business owners.

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Life is Like a Box of Chocolates: Happy Chocolate Day!


For all of you chocolate lovers out there, you’ll be happy to know that today is Chocolate Day! If you’re looking for an excuse (not that an excuse is needed) to eat some chocolate, today is the day to indulge. Don’t feel like traditional chocolate is the only way you can celebrate. Chocolate ice cream, chocolate milk, chocolate baked goods: they’re all worth celebrating today! Another great way to celebrate the holiday is by taking a look at the variety of chocolatey products by Bags & Bows. Here are a few of our favorites:

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Florist Shop Opens in Neighborhood Historic House

by Contributing Author

purple iris floral shop

To kick off summer, we’re featuring The Purple Iris, a flower and gift shop just starting up in Circleville, Ohio. I had the pleasure of asking Larry Upchurch, owner of The Purple Iris, a few questions about his business and the logo that he ordered from Deluxe’s logo design services. Let’s dive into what he said about his business and the history of the building they reside in.

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Top Problems Facing Small Businesses and How to Overcome Them

by Jim Gallagher
June 22, 2015

small business problems

All businesses face problems at all stages of their life-cycles, from a brand-new startup to a decades-old institution. We’ve researched a few problems that are nigh-universal, and included some helpful tools others have implemented to overcome them.

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10 Marketing Statistics Every Retailer Should Know

marketing statistics

Do you use statistics to map out your marketing strategy? If not, you could be missing out on excellent opportunities to get your products in front of customers and drive retail sales. The following lists ten marketing statistics every retailer should know.

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4 Ways to Increase Impulse Buys in Your Shop

impulse buys

Most shopping trips involve some sort of impulse buy. You’re in line and realize you need gum or mints or chapstick. Or maybe it’s not even a need. You see a candy bar or bottle of soda, and you’re in the mood for something sweet, so you make the purchase. At a clothing store, you’re checking out and they offer you sunglasses or nail polish or earrings for a ridiculously low price. How can anyone say no?

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