Establishing your business’ unique brand and color scheme is crucial for success. Your brand encompasses a wide range of factors: from your logo and colors to what your business stands for and the experience you provide. Brand is what lives in the minds of your customers and how others perceive you.
If you were at the AmericasMart trade show, you may have seen us there. We had a wonderful time connecting with our customers. There’s an excitement that comes after receiving new products from a trade show. But how can you best merchandise products to entice potential customers into the store and drive sales? Here are a few simple techniques to help you sell all of your new trade show finds!
This past week, Bags & Bows Online exhibited at AmericasMart. It was my first time attending this large tradeshow and I learned a lot while I was there. I heard resounding success stories, but also saw challenges other booths faced. As I gathered ideas on how to successfully market your tradeshow booth, it became clear that many of these tactics can be slightly tweaked to create a successful store strategy.
Setting a store strategy that is compelling, executable, and strong will help you stand out from your competition and truly shine. Here are a few tips on how to pick the best in-store marketing strategy for you.
To begin, keep the five core store strategies below in mind. The best retailers won’t try to maximize all of them. Instead, they select one or two and focus entirely on using them to stand apart from the competition. Once you select one main strategy to prioritize and execute competitively, your competition will quickly view you as a force to be reckoned with!
AmericasMart consists of 3 buildings, each with many floors of permanent and temporary tradeshow booths. It feels like a gigantic shopping center with everything at cost (AKA my own personal heaven). But given the magnitude of AmericasMart, it’s easy to be overwhelmed. I was very lucky to have veteran tour guides to help me with the ins and outs of the show (Thanks Carrie and Kristen!). Here’s what I learned in order to properly prepare for AmericasMart.
Atlanta International Gift and Home Furnishings Market (AmericasMart) is one of the largest wholesale home and gift shows in the world with hundreds of thousands of buyers and sellers converging in Atlanta, January 9-13. Bags & Bows, a Deluxe company, is excited to be in attendance again this year and invites you to stop by our booth (#600, Building 3, Floor 4) to gab about 2014 trends!
While the temperature continues to drop, we have warm hearts thinking about February 14th, the day we all set aside to show the people we love how much we care. With Valentine’s Day right around the corner, we’re here to make sure your store is ready. From gift stores to bakeries, we have the perfect ribbons, bows, wrapping paper, and more to help you package up some love for your customers this Valentine’s Day.
The New Year is all about fresh ideas and creative changes. As we welcome 2014, Bags & Bows is also welcoming a new blog! As a leader in retail packaging supplies, Bags & Bows offers many exclusive and trendy designs. It’s our desire to provide retailers with high-quality, trend-setting products at great prices. Our new blog will take things to the next level by providing even more value to retailers.
If you have ever considered having a professional logo designed for your business, but you thought that you may be too small of an operation to need one, you may be doing yourself, and your company, a severe disservice. A logo is one of the most important branding elements you can have when it comes to marketing your business. A logo can serve many different purposes in getting your business noticed, as well as remembered.