How to Increase Sales by Marketing to Smartphones
Have you ever asked the question, “What did we used to do before smartphones?” I know I have. Just this weekend I was out with some coworkers, and we were all on our phones trying to find a place to go to eat and then using our GPS’s to figure out how to get there. The increase in smartphone usage is a huge opportunity for retailers and businesses. Let’s take a look at how people use their phones while shopping, and how you can use this data to your advantage and increase sales.
According to a Forrester study on “The State of Mobile Apps for Retailers,” consumers use their phones to compare prices and look up consumer product reviews, among other things. The chart below shows the most common activities customers use their smartphones for while shopping.
There are a few key takeaways to apply based on this information.
1. The importance of being found on mobile devices
When people are searching online for your products or services, will they find your business? Since 80% of consumers are using their smartphones while on the go to find a store, there is a huge opportunity for your business to be found. If you have a website, make sure that it’s mobile-friendly. If you don’t have a website, consider getting one. It’s also important to set up a Google My Business local listing. You can include your address, phone number, hours, and other important information. This makes it easy for consumers to find your business while searching on the go, and it’s completely free.
2. The importance of reviews
A large percentage of consumers are using their smartphones to look at customer product reviews: 63% while at home and 45% while on the go. Do you have a place where customers can leave reviews on your website? People want to be able to get an insider’s view on your products and services and are more likely to buy if they find positive reviews. If you set up a Google My Business account, customers can leave reviews there. For more information on local listings and online reviews, check out our article: How to Win the “Get Found” Nomination.
3. The importance of offering coupons online
According to the Forrester study, 55% of consumers redeem coupons on their smartphones while in store shopping. If you have weekly deals or offer special in-store coupons, make sure you list all of them online. Upon checkout, give customers a chance to sign up for texts and emails with your coupons.
Take advantage of the ever-growing world of smartphones, and get in front of current and prospective customers by utilizing these three tips.