How to Win the “Get Found” Nomination

Alyssa Doebler on February 24, 2014 - 2:39 pm in Marketing

get found

Every year since 1929, many great actors and actresses have walked the Red Carpet at the Academy Awards. There are nominations for the Best Picture, Actor/Actress in a Leading Role or Supporting Role, Animated Feature Film, Best Costume and many others. Maybe you remember some of the winning nominees from years past. My Fair Lady won Best Picture in 1965; Dustin Hoffman won Best Actor for the film Kramer vs. Kramer in 1980; Reese Witherspoon won Best Actress for the film Walk the Line in 2006. There are so many great films, directors, actors, and actresses who are nominated each year, causing the competition to be intense. How does the winning nominee come out on top, above all the others?

Just like at the Oscars, your website is up for “nomination,” and the competition for placement on the first page of search engine results is intense. You want your customers to find your website, rather than your competitors’. How will you win the “Get Found” nomination?

Here are 3 helpful external optimization tips for coming out ahead and winning the “Get Found” nomination:

1. Google Places

If you’re a local business, listing your business in Google Places is a crucial first step in getting found online. There are a lot of positive reasons to list your business on Google Places:

  • It’s free.
  • You’ll get listed in Google Maps, helping your customers not only find you online, but also find your brick and mortar store.
  • It’s convenient. You can update all of your business info in one place, ensuring all of your online info is up-to-date.

For more information on how to get listed in Google Places, check out this article by Julie Gordon, of our parent company, Deluxe.

2. Ratings & Reviews

More than one-third of consumers read reviews before making purchases. It’s important that your business is found during this exploratory time. Listing your business on Google Places enables customers to leave reviews, and you can easily view and respond to them. Yelp is another great place to list your business for reviews. Enabling customers to leave reviews for your business gives you greater credibility and a greater chance of being found in search results. The end of this article addresses some other keys sites you can use for reviews, as well.

3. Online Visibility

Do you know how visible your business is online? We’ve put together this short quiz to find out how easy it is for people to find your business online. The quiz is based on a survey that was done by our parent company, Deluxe, over the holiday season, asking consumers about their online shopping behavior. The results of this survey showed how important it is for businesses to show up in search results. 78% of respondents said they would search for holiday gifts online. When looking for gift ideas online, 51% said they would not go past the first two pages of search results. These findings tell us that it is important for small businesses to not only show up in search results, but to show up within the top two pages.

In addition to the tips covered above, make sure your business is following SEO (search engine optimization) best practices. Check out this article by Chrissi Reimer, of Deluxe, on how to properly optimize your website to get found in search engines.  She walks through the steps to ensure your website is SEO-friendly, giving you a greater chance of being found.

This coming Sunday evening (March 2nd), we’ll hear the results of who won each of the nominations at the Oscars. Will it be American Hustle for Best Picture? Frozen for the Animated Feature Film? Catherine Martin for the Best Costume Design for The Great Gatsby? You may not have any say in who will win at the Oscars, but you do have a say in who will win the “Get Found” nomination. So, as we sit back and watch the 86th Academy Awards this Sunday, make sure that you’re taking all the necessary steps to hear your business name called as the winner of the “Get Found” nomination.

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1 Comments
  • February 28, 2014

    Very helpful information for those of us just starting out. Thank you!

    Reply