Florist Shop Opens in Neighborhood Historic House

Derick Hildebrandt on June 29, 2015 - 4:50 pm in Small Business Feature

purple iris floral shop

To kick off summer, we’re featuring The Purple Iris, a flower and gift shop just starting up in Circleville, Ohio. I had the pleasure of asking Larry Upchurch, owner of The Purple Iris, a few questions about his business and the logo that he ordered from Deluxe’s logo design services. Let’s dive into what he said about his business and the history of the building they reside in.

Larry wanted a logo for his business that would stand out, use minimum words, and be memorable to his customers, while at the same time conveying what his shop is all about. Having a business named after the elegant iris flower, the first step was clear: center the shop’s logo on an image of the flower itself.  To accent the elegance of the store, “The Purple Iris” is written above the flower in cursive.
purple-iris-logo

Larry fortunately shared with me the rich history of the building The Purple Iris resides in. The building was built by Johnson Hunter, a mathematics teacher, in 1815. After Hunter left Ohio to help Texas fight for its independence, a doctor by the name of Wayne Griswold bought the house. While living there, Griswold practiced medicine in the house and eventually opened a pharmacy with the help of his wife’s family. In this historical building, affectionately named the “Hunter Griswold House,” The Purple Iris resides today, sharing its space with a café that will open this summer.

florist shop

When I asked Larry what makes his business stand out, he told me he plans to offer an entire shopping experience to his customers — one that will encompass flowers, gifts, food, history, and area tours. Ideally, this complete shopping experience will make The Purple Iris the perfect destination for a day trip. Most importantly, however, what makes the Purple Iris unique is what Larry told me is his favorite part of his work: “My favorite job is delivering flowers and seeing people’s eyes light up and putting big smiles on their face.”

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