When Nancy Veldman moved to Florida, she had the idea of opening a gift shop. Her vision was to create a community, not just a store, where individuals could come to relax and feel at peace. In 1992, with no previous retail experience, Nancy opened Magnolia House. Nancy’s shop offers a unique mix of products including CDs, books, note cards, and watercolor paintings, all of which she has created herself. She plays the music, writes the books, and paints the paintings. She also has a charity she runs through her gift shop. The overarching theme of Magnolia House is to meet the needs of others and take care of those around us. Let’s take a look at how Nancy does that on a daily basis.
Aromi is a boutique fragrance and cosmetic company that specializes in products that are handmade with the finest raw materials. The founder, Hannah Follis, a chemist by trade, is passionate about creating handmade fragrances, cosmetics, and beauty products.
Aromi has vendors that carry their products, or “stockists”, as Hannah calls them, in 9 states, but she also sells her products online via ecommerce on Aromi’s website and Etsy. However, Hannah goes beyond the typical ecommerce site to promote Aromi online. Below are three tips to successfully promote your business online and how Aromi does it.
After experiencing a harsh winter throughout much of the U.S., spring is finally on its way. The warmer weather and brighter spirits are an indication that wedding season is almost upon us. Calendars are filling up with weddings and bridal showers, and shopping lists are filling up with wedding registry items. This is an exciting time of year for many of us and especially for those who are in the wedding industry, like Andra Christianson, owner of Andra Delores Design, a wedding stationery business.