9 Spring Cleaning Tips to Freshen up Your Store

by Contributing Author

spring cleaning tips

Spring is a time of rebirth and renewal. Moods brighten as the days grow longer. Warmer weather inspires us all to get outside and breathe new life into our indoor surroundings.

In the process, we naturally start to see our stores with a fresh set of eyes, noticing neglected tasks, along with items that may look out of place.

According to Sara Zamikoff, owner of Emporium in Coral Gables, Florida, “Spring is a great time to do a deep clean and rid the store of the winter weather buildup.”

Here are nine spring cleaning tips to get your store ready for the warmer weather:

Read More

3 Criteria for Making a Successful Bounce Back Promotion

bounce back promotions

In life, the term “bounce back” alludes to quick recoveries from illnesses or recessions. In marketing, the term refers to a method you can use to get customers to return, or “bounce back” to your store.

To implement a bounce back promotion, provide visiting customers an incentive to return. Make sure your incentive meets these three criteria:

Read More

5 Merchandising Tips To Make The Sale

store merchandising tips

If you were at the AmericasMart trade show, you may have seen us there. We had a wonderful time connecting with our customers. There’s an excitement that comes after receiving new products from a trade show. But how can you best merchandise products to entice potential customers into the store and drive sales? Here are a few simple techniques to help you sell all of your new trade show finds!

Read More

6 Tactics to Use When You Have More Demand than Supply

inventory marketing supply and demand

This past week, Bags & Bows Online exhibited at AmericasMart. It was my first time attending this large tradeshow and I learned a lot while I was there. I heard resounding success stories, but also saw challenges other booths faced. As I gathered ideas on how to successfully market your tradeshow booth, it became clear that many of these tactics can be slightly tweaked to create a successful store strategy.

Read More

Setting an Unbeatable In-Store Marketing Strategy

in-store marketing strategies

Setting a store strategy that is compelling, executable, and strong will help you stand out from your competition and truly shine. Here are a few tips on how to pick the best in-store marketing strategy for you.

To begin, keep the five core store strategies below in mind. The best retailers won’t try to maximize all of them. Instead, they select one or two and focus entirely on using them to stand apart from the competition. Once you select one main strategy to prioritize and execute competitively, your competition will quickly view you as a force to be reckoned with!

Read More

4 Themed Ideas to Get Your Shop Ready for Valentine’s Day

by Carrie Kwapick
valentine's day packaging

While the temperature continues to drop, we have warm hearts thinking about February 14th, the day we all set aside to show the people we love how much we care. With Valentine’s Day right around the corner, we’re here to make sure your store is ready. From gift stores to bakeries, we have the perfect ribbons, bows, wrapping paper, and more to help you package up some love for your customers this Valentine’s Day.

Read More