The holidays are one of the biggest times for many small businesses, especially retail stores. The busiest times of the year are the most important times to catch the attention of customers. One way to do this is by creating unique holiday crafts to draw the eye, start conversation, create a welcoming atmosphere, and result in increased sales. This article shares 5 holiday craft ideas for your store to start your crafting this holiday season.
One of the best practices you can adopt as a small business owner is to routinely express appreciation for customer loyalty, and there’s no better time to show customer appreciation than during the holidays. I’ve found the most meaningful expressions of gratitude share three common traits:
- Personalized to each individual customer
- Unique and therefore, memorable
- Not sales pitches
The following lists seven ideas for thanking loyal customers during the holidays and demonstrates how each satisfies the aforementioned requirements.
One of the best ways you can promote sales of specific products in your retail store is to set up showcases to command customer attention. Prominently displaying your products doesn’t require much money, though a healthy does of creativity can certainly come in handy. The following lists seven powerful – yet cheap – retail product display ideas.
As the temperature continues to drop and the leaves begin to fall, the holiday season is on our minds. Time with family, classic holiday movies, Christmas cookies, hot chocolate; these are just a few of the many reasons the holidays hold such a lovely place in our hearts. If you’re a retailer, there’s another reason to get excited about the holiday season this year: the National Retail Federation expects November and December sales to increase by 4.1% to $616.9 billion. In 2013, there was only a 3.1% increase during that same time frame. Get ready for a great holiday season of sales with our festive new holiday packaging. Below are a few of our favorites that will surely get you and your customers in the holiday shopping spirit!
If you own a retail gift shop, chances are, the holidays represent some of your most profitable seasons; still, heavy competition for customer dollars means you have to be on your “A” game to generate the greatest profits for Christmas, Easter, New Year’s Eve, Independence Day, and so many other holidays throughout the year. One excellent way to boost holiday sales is to sell on consignment. The following offers an overview of consignment selling and details how you can leverage selling on consignment to boost holiday profits.
Autumn signifies new beginnings. The air is crisp, kids go back to school, and it’s the perfect time to begin new projects. Not to mention the hayrides, apple cider, sweaters and scarves. The warm color hues of fall elicit feelings of nostalgia and coziness. As a business, you can celebrate the first day of fall with autumn-inspired packaging that will get your customers in the fall shopping mood. To get you started, here are a few of our favorite fall packaging items at Bags & Bows.
When most people think of fall they think of the leaves changing color, pumpkins, and gourds of all shapes and sizes. After you have set the ambiance of your store, using tactics we suggested in Jumpstart Fall Shopping with These 5 Tips, consider creating some of the following crafts to bring your store decor to the next level this autumn.
There are myriad marketing opportunities to promote your shop, but many small retailers often overlook outdoor marketing strategies to attract new customers. Several outdoor marketing tools are cheap to produce and distribute, and they can get your shop in front of hundreds or even thousands of potential new customers with minimal effort. If you want to boost business at your shop, consider the following ten outdoor marketing strategies to attract new customers.
When Nancy Veldman moved to Florida, she had the idea of opening a gift shop. Her vision was to create a community, not just a store, where individuals could come to relax and feel at peace. In 1992, with no previous retail experience, Nancy opened Magnolia House. Nancy’s shop offers a unique mix of products including CDs, books, note cards, and watercolor paintings, all of which she has created herself. She plays the music, writes the books, and paints the paintings. She also has a charity she runs through her gift shop. The overarching theme of Magnolia House is to meet the needs of others and take care of those around us. Let’s take a look at how Nancy does that on a daily basis.