Autumn brings to mind vibrant colors like those of fall leaves and cooler temperatures. It can be challenging for shoppers to get in the mood of shopping for fall during the dog days of summer. Inspire your customers to start fall shopping now by creating an autumn-inspired atmosphere in your store by immersing customers’ senses. Here are 5 tips to get you started:
Back-to-school is a busy time for retailers whether you sell pencils and notebooks, clothing, laptops, or mini fridges. This year’s back to school shopping may hold some good news for retailers this year, after a a drop in spending for back-to-school shopping in 2013, the National Retail Federation (NRF) predicted that although customers continue to be practical and mindful of cost, 79% plan to spend the same or more in 2014 than 2013.
Do you ever feel more glamorous than when you’re strolling out of a boutique with a beautiful shopping bag?
This glorious act makes me feel just like a celebrity, strolling from shop to shop with hands full of designer shopping bags. Such high-quality bags not only reflect well on the merchandise they carry, but also on the stores they came from.
Gift cards are fantastic for both the customer and the business selling the gift cards. You can read more about how retailers can benefit from gift card sales in the article, The Power of Gift Cards for Your Company. Gift cards are a quick and easy choice for shoppers, especially when shoppers are having a difficult time finding the ‘perfect gift’, unfortunately, because gift cards are such an easy way to give gifts they can also be misinterpreted as lack of thoughtfulness. Change your customer’s mindset on gift cards from ‘a quick easy gift’ to the ‘perfect gift to give’ by personalizing your gift cards with these 5 tips.
Marketing may seem like it all happens outside the store – in media or across cyberspace. But savvy retailers make sure to unify their external marketing messages and in-store experiences. You want to make sure your store’s external marketing messages are harmonized with your customers’ in-store experiences.
Founded in 1970, Earth Day was created to create public consciousness about environmental protection. The first Earth Day led to the creation of the United States Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts.
Now, 44 years after it was founded, many companies are “going green” through the creation of products or practices that are environmentally friendly. Beyond helping the environment, “going green” can have business benefits as well. As, the Small Business Administration points out, “if you are already competitive in terms of price, quality and performance, adding sustainability and green marketing to your business strategy may enhance your brand image and secure your market share among the growing number of environmentally concerned consumers.” Additionally, many times making environmentally friendly choices can help reduce overhead costs.
Spring is a great time to bring natural elements into your business for an eco-friendly, inexpensive way to decorate. You might bring in plants or smaller branches from trees to create displays. You can also decorate eggs and group them in clusters around your store in nests, baskets, egg bouquets, or egg wreaths. It looks great and it’s a wonderful way to use remnant tissue paper, ribbons, and gift-wrap.
It’s the thought that counts. There’s a feeling of warmth that comes from knowing someone was thinking of you. They took the time to shop for something you enjoy, and then took additional time to wrap the gift to add an element of mystery and surprise. But not all gift wrapping is created equal. We scoured Pinterest to find some fun innovative ways to make the gift recipient go from “Awww, thanks.” to “Wow this looks amazing!” In no time, your business will not only be known for its products and services, but as a great place to go to make a statement when giving a gift. Here are 6 creative gift wrap ideas for your business:
Spring is a time of rebirth and renewal. Moods brighten as the days grow longer. Warmer weather inspires us all to get outside and breathe new life into our indoor surroundings.
In the process, we naturally start to see our stores with a fresh set of eyes, noticing neglected tasks, along with items that may look out of place.
According to Sara Zamikoff, owner of Emporium in Coral Gables, Florida, “Spring is a great time to do a deep clean and rid the store of the winter weather buildup.”
Here are nine spring cleaning tips to get your store ready for the warmer weather:
In life, the term “bounce back” alludes to quick recoveries from illnesses or recessions. In marketing, the term refers to a method you can use to get customers to return, or “bounce back” to your store.
To implement a bounce back promotion, provide visiting customers an incentive to return. Make sure your incentive meets these three criteria: