5 Inexpensive Marketing Ideas for Small Gift Retailers


As a small gift retailer you’re always on the lookout for ways to outdo your competitors and fuel more foot traffic and customer purchases, but sometimes it’s tough to add to an established marketing budget or to deviate from what works. The good news is there are several cheap yet powerful marketing weapons you can add to your arsenal – tools that cost little but have the potential for huge response. To that end, the following lists five cheap-yet-powerful marketing tools for small gift retailers.

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5 Easy Ways to Increase Retail Sales by 10% or More

increase retail sales

You know retail sales can be challenging, but the rewards can be mighty. The key to retail success, of course, is sales; and no matter what level of business you’re currently doing you can always stand to increase sales. The following lists five easy ways to increase retail sales by ten percent or more.

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3 Random Acts of Kindness That Can Go a Long Way

random acts of kindness

Did you know that today, February 17, 2015 is Random Acts of Kindness Day? This is the day in which perfect strangers randomly pay for someone else’s groceries, shovel their neighbor’s sidewalk, or send a meaningful note to a long-lost friend. While we should celebrate and participate in kind actions every day, it’s nice to have a day set aside to dedicate to kindness. As a business owner, there are many ways you can celebrate this day and show appreciation for your customers. Below are three ways you can randomly show acts of kindness today and throughout the year.

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Vote for your Favorite for a Chance to Win Free Gift Bags!

February 3, 2015

gift bags tug of war

Millions gathered on Sunday, February 1 to cheer for the Seahawks or the Patriots in the 49th Super Bowl. Whether it’s the Super Bowl, a game of softball with friends, or a high school track meet, life is full of contests and competitions. They motivate us to do our best and give us passion and drive. Here at Bags & Bows we have our own monthly competition. It’s called Tug of War.

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Think Spring with Our New Spring Packaging Collections!

January 19, 2015

grand gusto gift bags

It may be the middle of January with the end of winter nowhere in sight, but take hope! Spring is on the way. Before we know it, the snow will be melted, the sun will be shining, and the birds will be chirping. As we look forward to that day, now is the perfect time to stock up on spring packaging. Doing so will put a “spring” in your (and your customer’s) step. We have 8 new fun spring collections to brighten up your packaging. Click the links below to learn more about our latest collections.

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10 Retail Marketing Ideas to Increase Sales


retail marketing ideas

Successful retail marketing isn’t rocket science, but it’s not a walk in the park, either. Savvy shop owners know that maximizing profits means smart marketing; however, it can be challenging to devote as much time to marketing as you need in order to market more efficiently. The following lists ten retail marketing ideas to help bring increased sales and more loyal customers.

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10 Retail Marketing Resolutions for Success in 2015

retail marketing resolution

Many experts believe 2015 will be a defining year in the midst of a shift in marketing dogma. Evolving technology isn’t the only reason, either; custom attitudes are shifting, branding is becoming more important than ever, and competition revolves around customer service increasingly more than price. For brick-and-mortar retailers, the changing times present both never-before-seen challenges and opportunities. Naturally, you want to overcome challenges and capitalize on opportunities; to that end, the following details ten retail marketing resolutions you can make to succeed in 2015.

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5 Ways Retailers Can Reduce Stress This Holiday


reduce stress

The holidays can be a busy and stressful time especially if you’re in retail! While everyone else is out decking the halls and getting ready to celebrate the season through gift giving, you’re in the store helping them find the perfect gift. Meanwhile you and your employees are wondering when they will have time to find the perfect gift for their loved ones, if you’ll reach projected sales volume, and if you’ll get a moment of silence just to relax from the hustle and bustle of the holidays. If this sounds familiar, keep reading to reduce stress, create a merrier store environment for you and your employees, and enjoy the holiday season this year!

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5 Ways to Add Holiday Cheer to Your Store

December 8, 2014

holiday cheer decorations

The holiday season really is the most wonderful time of the year, but it also tends to bring added stress. What are you doing during this season to bring holiday cheer to your customers? By adding a few minor details to your store, you can create an enjoyable environment that will help decrease stress. Become a place where people can escape the stress of the holidays and enter into a joy-filled winter wonderland. Here are 5 ideas you can use in your store.

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3 Ways to Celebrate Mitten Tree Day

mitten tree day

The holiday season is a beautiful time of year where people show kindness and give to those in need. Celebrating Mitten Tree Day is one way to spread holiday cheer to those who need it most. This is a perfect holiday activity to incorporate into your small business during this season.

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