5 Easy Add-Ons to Boost Holiday Sales

December 7, 2015

During the Christmas shopping season, 2012

Looking for ways to increase holiday sales in your retail shop? Add-ons can be powerful tools for boosting sales and profits. Great holiday add-ons feature the following characteristics:

  • They create desire
  • They make life easier or enhance a gift
  • They have good profit margins – you can add them to a base product, slightly increase the price, and yield greater profits – OR they lead to increased profits by sales volume

Keep reading for some easy holiday add-on ideas.

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5 Perfect Packaging Products for a Store Event

September 28, 2015

store event packaging

Is your business hosting an event soon? It could be a harvest festival, company anniversary, or maybe you’re already looking forward to your holiday party. Events are a fun way to get the word out about your business and generate excitement around your brand. Don’t miss this opportunity to use fun, customized packaging for the event and beyond. Here are 5 products that are perfect for a store event or grand opening.

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5 Powerful Marketing Tools for Local Small Businesses

September 15, 2015


local marketing postcards

As a local retailer, you know you need to position your marketing strategies to reach a geographically-centralized audience with sales-boosting promotions. For many retailers, targeting an entire town or neighborhood is more cost-effective than developing a demographically-driven mailing list; that’s because your customers are limited in number and those who live in the same neighborhoods tend to share demographic data. In short, your most likely new customers are neighbors with your existing customers. Get them in your store with the following five powerful tools for local retail marketing.

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5 Ways to Use Postcard Marketing to Promote Your Shop

ps print postcard marketing

You’re always on the lookout for ways to bring new customers into your retail shop, and if you haven’t tried postcard marketing you’re missing an excellent opportunity to introduce new customers to your shop and increase sales. The following lists five ways you can use postcards to promote your retail shop.

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Back to School Marketing Ideas

back to school marketing

As much as we hate to say goodbye to summer, back to school season is quickly approaching. With parents spending on averaging $873 per child on back to school items, this is a huge opportunity for your business. How are you going to capture back to school sales and stand out from the competition? Below are four back to school marketing ideas.

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10 Tips for Summer Sales Retail Marketing

summer marketing ideas

Want to boost profits this summer with a special sale? You’ll need powerful marketing to lure customers away from summer fun long enough to browse and buy at your shop. The following lists ten tips for marketing summer sales.

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The Pros and Cons of Offering Coupons: A Retailer’s Dilemma

by Paul Stainton

pros cons coupons

“To coupon or not to coupon”… that is a question many retailers like you face in today’s competitive marketplace.  Although coupons, particularly online and mobile coupons, are a significant part of many consumer’s shopping patterns, they can create issues for small business owners.

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Life is Like a Box of Chocolates: Happy Chocolate Day!


For all of you chocolate lovers out there, you’ll be happy to know that today is Chocolate Day! If you’re looking for an excuse (not that an excuse is needed) to eat some chocolate, today is the day to indulge. Don’t feel like traditional chocolate is the only way you can celebrate. Chocolate ice cream, chocolate milk, chocolate baked goods: they’re all worth celebrating today! Another great way to celebrate the holiday is by taking a look at the variety of chocolatey products by Bags & Bows. Here are a few of our favorites:

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4 Ways to Increase Impulse Buys in Your Shop

impulse buys

Most shopping trips involve some sort of impulse buy. You’re in line and realize you need gum or mints or chapstick. Or maybe it’s not even a need. You see a candy bar or bottle of soda, and you’re in the mood for something sweet, so you make the purchase. At a clothing store, you’re checking out and they offer you sunglasses or nail polish or earrings for a ridiculously low price. How can anyone say no?

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5 Attention-Getting Window Cling Ideas for Retailers

window cling ideas

Window clings can be excellent marketing tools for retailers, especially retailers located in busy shopping districts. Customers flock to malls, strip malls, and downtown shopping areas, but so do competitors. The key to success is getting customers in your door instead of the competition’s, and you can do it with the following five attention-getting window cling marketing ideas for retailers.

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