Intuit did it this year with a Super Bowl commercial, while GoDaddy also chimed in with a Super Bowl commercial followed by a contest featuring Danica Patrick. This last Sunday, Ellen Degeneres did it using the 86th Annual Academy Awards. What exactly is ‘it’— and why is it so revolutionary? All have been featuring, amplifying, and celebrating small business utilizing highly visible events.
So how can your business take advantage of this trend? Tweeting during live events! For little to no cost, you can receive a lot of exposure. Here are some tactics.