Tips for Selling on Consignment

selling on consignment

Selling on consignment can be a great way to boost profits without assuming any risk for your retail shop. When you sell on consignment, the vendor (or consigner) owns the merchandise and often provides a point-of-sale display. When one of the products sells, you keep part of the profit and pay the rest to the vendor. The following tips for selling on consignment will help you increase profits with little effort and no risk.

Read More

What Can a Good Book Teach You About Marketing?

book lovers day

To all of the book lovers out there, did you know there’s an official holiday to celebrate? August 9, 2014 is Book Lover’s Day! In honor of the holiday, we thought it’d be fun to take a look at the essential elements of a great book and how those elements can relate to your in-store marketing.

Read More

6 Ideas to Celebrate your Business Anniversary

business anniversary party ideas

Life is made up of milestones, achievements, and anniversaries. Bags & Bows recently celebrated its 20th anniversary. We opened our doors in 1994 and focused on becoming a leading supplier of exclusive designs and packaging products for retail store customers. In honor of our 20th anniversary, we connected with other companies who are also celebrating 20 years of success. All of their celebrations included at least one of the six ideas below.

Read More

6 Ways to Promote Your Business on a Budget

July 21, 2014

promote business on budget

You started a business, but do your potential customers know it exists? Television spots, billboards, radio and magazine ad costs can add up quickly and are out of reach for most start ups and small businesses. So what is a small business owner to do? Here are 6 ways to promote your business on a budget that can help.

Read More

3 Back-to-School Shopping Insights to Increase Sales

back to school shopping

Back-to-school is a busy time for retailers whether you sell pencils and notebooks, clothing, laptops, or mini fridges. This year’s back to school shopping may hold some good news for retailers this year, after a a drop in spending for back-to-school shopping in 2013, the National Retail Federation (NRF) predicted that although customers continue to be practical and mindful of cost, 79% plan to spend the same or more in 2014 than 2013.

Read More

You Can Judge a Store by its Bag

retail packaging ideas

Do you ever feel more glamorous than when you’re strolling out of a boutique with a beautiful shopping bag?

This glorious act makes me feel just like a celebrity, strolling from shop to shop with hands full of designer shopping bags.  Such high-quality bags not only reflect well on the merchandise they carry, but also on the stores they came from.

Read More

5 Tips to Increase Gift Card Sales

Gift cards are fantastic for both the customer and the business selling the gift cards. You can read more about how retailers can benefit from gift card sales in the article, The Power of Gift Cards for Your Company. Gift cards are a quick and easy choice for shoppers, especially when shoppers are having a difficult time finding the ‘perfect gift’, unfortunately, because gift cards are such an easy way to give gifts they can also be misinterpreted as lack of thoughtfulness. Change your customer’s mindset on gift cards from ‘a quick easy gift’ to the ‘perfect gift to give’ by personalizing your gift cards with these 5 tips.

4 Tips to Succeed at Social Media Marketing

June 16, 2014

socialmedia2

73% of online adults use social networking sites and 78% of small businesses attract new customers through social media. Don’t let your business be left behind; with these tips you’ll be on social media and attracting new customers in no time.

Read More

Bags & Bows Proudly Announces New Partnership with Piper-Collection

by Eric Ellis

As an industry leader in the retail packaging space, Bags & Bows is always searching for opportunities to create new, innovative ways to present packaging options to our customers that inspire and transform their products, stores, and lives.

Having just celebrated our 20 year anniversary in April, we are excited to announce this trend will continue as Bags & Bows rolls out a strategic partnership with a designer collection of new products. This partnership will be officially launched in July to coincide with AmericasMart in Atlanta, Georgia. Given that AmericasMart is one of the most prestigious packaging tradeshows in the country, it seems fitting we launch this new partnership at the July show, since this is where the story began just shy of a year ago.

Read More

How to Move Your External Marketing Messages In Store

marketing messages

Marketing may seem like it all happens outside the store – in media or across cyberspace. But savvy retailers make sure to unify their external marketing messages and in-store experiences. You want to make sure your store’s external marketing messages are harmonized with your customers’ in-store experiences.

Read More