If you were at the AmericasMart trade show, you may have seen us there. We had a wonderful time connecting with our customers. There’s an excitement that comes after receiving new products from a trade show. But how can you best merchandise products to entice potential customers into the store and drive sales? Here are a few simple techniques to help you sell all of your new trade show finds!
This past week, Bags & Bows Online exhibited at AmericasMart. It was my first time attending this large tradeshow and I learned a lot while I was there. I heard resounding success stories, but also saw challenges other booths faced. As I gathered ideas on how to successfully market your tradeshow booth, it became clear that many of these tactics can be slightly tweaked to create a successful store strategy.
Setting a store strategy that is compelling, executable, and strong will help you stand out from your competition and truly shine. Here are a few tips on how to pick the best in-store marketing strategy for you.
To begin, keep the five core store strategies below in mind. The best retailers won’t try to maximize all of them. Instead, they select one or two and focus entirely on using them to stand apart from the competition. Once you select one main strategy to prioritize and execute competitively, your competition will quickly view you as a force to be reckoned with!
If you have ever considered having a professional logo designed for your business, but you thought that you may be too small of an operation to need one, you may be doing yourself, and your company, a severe disservice. A logo is one of the most important branding elements you can have when it comes to marketing your business. A logo can serve many different purposes in getting your business noticed, as well as remembered.