How to Give Good Customer Service

good customer service

Even though this week is Customer Service Week, customer service should be celebrated all year long! Good customer service is one of the most important factors of any business. It shows you truly value your customers, making them more likely to buy and refer you to others. To celebrate this week at Bags & Bows, we interviewed some of our customer service reps. We asked them how they carry out good customer service with their customers, what they think is the most important aspect of customer service, and what motivates them to give the best customer service. Hopefully their answers will inspire you to provide even better customer service and thank others you know who work in customer service every day.

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Creative Ways to Boost Holiday Sales

boost holiday profits

If you own a retail gift shop, chances are, the holidays represent some of your most profitable seasons; still, heavy competition for customer dollars means you have to be on your “A” game to generate the greatest profits for Christmas, Easter, New Year’s Eve, Independence Day, and so many other holidays throughout the year. One excellent way to boost holiday sales is to sell on consignment. The following offers an overview of consignment selling and details how you can leverage selling on consignment to boost holiday profits.

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9 Outdoor Marketing Strategies to Attract New Customers

store window displayThere are myriad marketing opportunities to promote your shop, but many small retailers often overlook outdoor marketing strategies to attract new customers. Several outdoor marketing tools are cheap to produce and distribute, and they can get your shop in front of hundreds or even thousands of potential new customers with minimal effort. If you want to boost business at your shop, consider the following ten outdoor marketing strategies to attract new customers.

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Tips for Selling on Consignment

selling on consignment

Selling on consignment can be a great way to boost profits without assuming any risk for your retail shop. When you sell on consignment, the vendor (or consigner) owns the merchandise and often provides a point-of-sale display. When one of the products sells, you keep part of the profit and pay the rest to the vendor. The following tips for selling on consignment will help you increase profits with little effort and no risk.

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What Can a Good Book Teach You About Marketing?

book lovers day

To all of the book lovers out there, did you know there’s an official holiday to celebrate? August 9, 2014 is Book Lover’s Day! In honor of the holiday, we thought it’d be fun to take a look at the essential elements of a great book and how those elements can relate to your in-store marketing.

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Business Anniversary Ideas: Celebrating 20 Years of Business

celebrate business anniversary

Life is made up of milestones, achievements, and anniversaries. This month, Bags & Bows is celebrating one such milestone: our 20th year in business. We opened our doors in 1994 and focused on becoming a leading supplier of exclusive designs and packaging products for retail store customers. In honor of our 20th anniversary, we thought it would be fun and interesting to feature other companies who are also celebrating 20 years of success. We hope you draw inspiration from these businesses, especially if you are approaching your own milestone.

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6 Ways to Promote Your Business on a Budget

July 21, 2014

promote business on budget

You started a business, but do your potential customers know it exists? Television spots, billboards, radio and magazine ad costs can add up quickly and are out of reach for most start ups and small businesses. So what is a small business owner to do? Here are 6 ways to promote your business on a budget that can help.

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3 Back-to-School Shopping Insights to Increase Sales

back to school shopping

Back-to-school is a busy time for retailers whether you sell pencils and notebooks, clothing, laptops, or mini fridges. This year’s back to school shopping may hold some good news for retailers this year, after a a drop in spending for back-to-school shopping in 2013, the National Retail Federation (NRF) predicted that although customers continue to be practical and mindful of cost, 79% plan to spend the same or more in 2014 than 2013.

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You Can Judge a Store by its Bag

retail packaging ideas

Do you ever feel more glamorous than when you’re strolling out of a boutique with a beautiful shopping bag?

This glorious act makes me feel just like a celebrity, strolling from shop to shop with hands full of designer shopping bags.  Such high-quality bags not only reflect well on the merchandise they carry, but also on the stores they came from.

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5 Tips to Increase Gift Card Sales

Gift cards are fantastic for both the customer and the business selling the gift cards. You can read more about how retailers can benefit from gift card sales in the article, The Power of Gift Cards for Your Company. Gift cards are a quick and easy choice for shoppers, especially when shoppers are having a difficult time finding the ‘perfect gift’, unfortunately, because gift cards are such an easy way to give gifts they can also be misinterpreted as lack of thoughtfulness. Change your customer’s mindset on gift cards from ‘a quick easy gift’ to the ‘perfect gift to give’ by personalizing your gift cards with these 5 tips.