Color Psychology Marketing and Choosing Retail Packaging

November 3, 2015

retail packaging color psychology marketing

A while back Bags & Bows did a blog post and infographic on color psychology marketing and how different colors attribute to branding your business. As a follow-up to that post, we are going to feature some colorful packaging products, gift bags and boxes, and explain based on color what these products tell your customers and which is best for your type of business. If you scroll to the bottom of the post, we have created a new infographic complete with coordinating packaging options in every color.

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5 Powerful Marketing Tools for Local Small Businesses

September 15, 2015


local marketing postcards

As a local retailer, you know you need to position your marketing strategies to reach a geographically-centralized audience with sales-boosting promotions. For many retailers, targeting an entire town or neighborhood is more cost-effective than developing a demographically-driven mailing list; that’s because your customers are limited in number and those who live in the same neighborhoods tend to share demographic data. In short, your most likely new customers are neighbors with your existing customers. Get them in your store with the following five powerful tools for local retail marketing.

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Small Business Revolution: Stories of Triumph & Inspiration

small business revolution

Bags & Bows’ parent company, Deluxe Corporation, is celebrating its 100th anniversary this year. To mark this special milestone, we’ve started the Small Business Revolution, a movement with a mission to share 100 small business stories from across the country, each of whom was nominated by the people who knew them best – friends, family, and neighbors. America was built by bold and passionate entrepreneurs who took the plunge and started their own businesses. We at Bags & Bows and Deluxe want to celebrate that!

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5 Ways to Use Postcard Marketing to Promote Your Shop

ps print postcard marketing

You’re always on the lookout for ways to bring new customers into your retail shop, and if you haven’t tried postcard marketing you’re missing an excellent opportunity to introduce new customers to your shop and increase sales. The following lists five ways you can use postcards to promote your retail shop.

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3 Branding Tips to Set Your Business Apart

August 17, 2015

branding tips

What do people think of when they think of your business? What does your brand stand for? Having a strong brand can significantly increase your sales. We can all think of businesses with a strong brand and die-hard followers: Apple, Nike, and Jeep, just to name a few. While these are huge companies, there is something to learn from their branding techniques that can be applied to small businesses. Here are a few ways branding tips you can use to increase sales.

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Middle Child Day and Marketing Your Business

by Mackenzie Sullivan
August 10, 2015

middle child day

Today (August 12) marks a holiday that often goes unnoticed. Ironically enough, it is National Middle Child Day and it was created in order to bring recognition to the sibling positioned between the idolized first born and the baby of the family.

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Back to School Marketing Ideas

back to school marketing

As much as we hate to say goodbye to summer, back to school season is quickly approaching. With parents spending on averaging $873 per child on back to school items, this is a huge opportunity for your business. How are you going to capture back to school sales and stand out from the competition? Below are four back to school marketing ideas.

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10 Tips for Summer Sales Retail Marketing

summer marketing ideas

Want to boost profits this summer with a special sale? You’ll need powerful marketing to lure customers away from summer fun long enough to browse and buy at your shop. The following lists ten tips for marketing summer sales.

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Top Problems Facing Small Businesses and How to Overcome Them

by Jim Gallagher
June 22, 2015

small business problems

All businesses face problems at all stages of their life-cycles, from a brand-new startup to a decades-old institution. We’ve researched a few problems that are nigh-universal, and included some helpful tools others have implemented to overcome them.

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10 Marketing Statistics Every Retailer Should Know

marketing statistics

Do you use statistics to map out your marketing strategy? If not, you could be missing out on excellent opportunities to get your products in front of customers and drive retail sales. The following lists ten marketing statistics every retailer should know.

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