Holiday Packaging Ideas for Your Business

October 17, 2014

christmas shoppers

As the temperature continues to drop and the leaves begin to fall, the holiday season is on our minds. Time with family, classic holiday movies, Christmas cookies, hot chocolate; these are just a few of the many reasons the holidays hold such a lovely place in our hearts. If you’re a retailer, there’s another reason to get excited about the holiday season this year: the National Retail Federation expects November and December sales to increase by 4.1% to $616.9 billion. In 2013, there was only a 3.1% increase during that same time frame. Get ready for a great holiday season of sales with our festive new holiday packaging. Below are a few of our favorites that will surely get you and your customers in the holiday shopping spirit!

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13 Pumpkin Decorating Ideas For Your Small Business

October 13, 2014

pumpkin-blog3Carving faces into turnips, potatoes, and more recently, pumpkins, has been done for centuries. Decorating pumpkins is a great way to transition your small business from general fall decor, as featured in “Jumpstart Fall Shopping With These 5 Tips” and “10 Fall Crafts to Decorate Your Shop” to Halloween decor. In honor of Halloween, this article features 13 pumpkin decorating ideas for your business. The most common ways are carving with a serrated knife and painting; let’s look at 13 ideas that are a bit more out-of-the-box.

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Creative Ways to Boost Holiday Sales

boost holiday profits

If you own a retail gift shop, chances are, the holidays represent some of your most profitable seasons; still, heavy competition for customer dollars means you have to be on your “A” game to generate the greatest profits for Christmas, Easter, New Year’s Eve, Independence Day, and so many other holidays throughout the year. One excellent way to boost holiday sales is to sell on consignment. The following offers an overview of consignment selling and details how you can leverage selling on consignment to boost holiday profits.

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10 Fall Crafts to Decorate Your Shop

September 15, 2014

Fall CraftsWhen most people think of fall they think of the leaves changing color, pumpkins, and gourds of all shapes and sizes. After you have set the ambiance of your store, using tactics we suggested in Jumpstart Fall Shopping with These 5 Tips, consider creating some of the following crafts to bring your store decor to the next level this autumn.

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3 Ways Your Business Can Celebrate Grandparents Day

 

Grandparents Day Book reading

Most grandparents believe it is their job to spoil their grandchildren. But, one day a year, it is the grandchildren’s and the parents’ job to spoil them back. National Grandparents Day is the first Sunday after Labor Day. This year, on September 7th, will be the 35th anniversary of National Grandparents Day. Since Grandparents Day isn’t as widely celebrated as Mother’s Day or Father’s Day, business owners have a unique opportunity to make an impact.

Here are 3 ways your business can celebrate Grandparents day:

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Jumpstart Fall Shopping With These 5 Tips

fall image - words

Autumn brings to mind vibrant colors like those of fall leaves and cooler temperatures. It can be challenging for shoppers to get in the mood of shopping for fall during the dog days of summer. Inspire your customers to start fall shopping now by creating an autumn-inspired atmosphere in your store by immersing customers’ senses. Here are 5 tips to get you started:

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What Can a Good Book Teach You About Marketing?

book lovers day

To all of the book lovers out there, did you know there’s an official holiday to celebrate? August 9, 2014 is Book Lover’s Day! In honor of the holiday, we thought it’d be fun to take a look at the essential elements of a great book and how those elements can relate to your in-store marketing.

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Five Retailer Tips to Capture Sales for Dads and Grads

by Contributing Author

dads and grads

What do dads and grads have in common? Reasons to celebrate this time of year. We’re in the midst of high school and college graduation season, and Father’s Day is right around the corner on June 15.

While these two groups differ greatly in their wants and needs, there’s no reason you can’t market for both occasions at the same time. In the process, you’ll save on the cost and effort required to promote these deals separately.

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Creative Marketing Ideas in Honor of Pi Day

creative marketing ideas pi day

Pi Day is celebrated on March 14th in honor of the numerical value of pi: 3.14. Since it’s been awhile since many of us have been in high school geometry, here’s a little refresher on the definition of pi (π): the ratio of a circle’s circumference to its diameter. While many people celebrate the actual numerical value of pi on this day, you should be happy to know that Pi Day is not only for math-lovers. It’s also the perfect day to consume pie! Here are a few creative marketing ideas on how to use this day (and other random holidays) to drive more awareness and sales to your store.

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4 Themed Ideas to Get Your Shop Ready for Valentine’s Day

by Carrie Kwapick
valentine's day packaging

While the temperature continues to drop, we have warm hearts thinking about February 14th, the day we all set aside to show the people we love how much we care. With Valentine’s Day right around the corner, we’re here to make sure your store is ready. From gift stores to bakeries, we have the perfect ribbons, bows, wrapping paper, and more to help you package up some love for your customers this Valentine’s Day.

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