Life is made up of milestones, achievements, and anniversaries. This month, Bags & Bows is celebrating one such milestone: our 20th year in business. We opened our doors in 1994 and focused on becoming a leading supplier of exclusive designs and packaging products for retail store customers. In honor of our 20th anniversary, we thought it would be fun and interesting to feature other companies who are also celebrating 20 years of success. We hope you draw inspiration from these businesses, especially if you are approaching your own milestone.
Employee appreciation events are a great way to encourage camaraderie and thank your employees for their hard work promoting a happy workplace. Fast Company reports happier people are about 12% more productive, therefore an employee appreciation event may actually add value to your company’s ROI.
Here are the top 3 questions to ask when planning a customer appreciation event and a closer look at different types of events and venues to best fit your needs.
1. What is your budget?
Intuit did it this year with a Super Bowl commercial, while GoDaddy also chimed in with a Super Bowl commercial followed by a contest featuring Danica Patrick. This last Sunday, Ellen Degeneres did it using the 86th Annual Academy Awards. What exactly is ‘it’— and why is it so revolutionary? All have been featuring, amplifying, and celebrating small business utilizing highly visible events.
So how can your business take advantage of this trend? Tweeting during live events! For little to no cost, you can receive a lot of exposure. Here are some tactics.