One of the best practices you can adopt as a small business owner is to routinely express appreciation for customer loyalty, and there’s no better time to show customer appreciation than during the holidays. I’ve found the most meaningful expressions of gratitude share three common traits:
- Personalized to each individual customer
- Unique and therefore, memorable
- Not sales pitches
The following lists seven ideas for thanking loyal customers during the holidays and demonstrates how each satisfies the aforementioned requirements.