5 Ways to Use Postcard Marketing to Promote Your Shop

Brian Morris on August 24, 2015 - 9:49 am in Marketing, Retail Shop

ps print postcard marketing

You’re always on the lookout for ways to bring new customers into your retail shop, and if you haven’t tried postcard marketing you’re missing an excellent opportunity to introduce new customers to your shop and increase sales. The following lists five ways you can use postcards to promote your retail shop.

Why postcards?

Before we get to our list, let’s first examine what makes postcards such great options for promoting retail shops. Postcards can be sent to a supremely-targeted mailing list comprised only of your best customers or those who share your best customer demographics, which makes postcards ultra-efficient marketing tools.

Moreover, postcards are cheap to print and simple to distribute – your postcard printing company and the Post Office do all the work. You can send postcards to your mailing list; or, you can distribute them to all the residents in a given area via Every Door Direct Mail (EDDM) postcard marketing, which offers special rates.

Finally, postcards are proven: when you send compelling postcards to a well-targeted audience, you can expect excellent return on investment.

Five ways to use postcards to promote your retail shop


1. Discount coupon

Postcards are commonly used as delivery vehicles for discount coupons, and for good reason: they’re great at showcasing a few hot products (to create desire) and offering a time-limited coupon that gets customers in your retail shop.

Your entire postcard can serve as your coupon, or you can have it perforated to be torn off. Alternatively, you can simply offer a coupon code; however, a physical postcard or tear-off will help you measure response.

2. Rewards card

Use postcards to send rewards cards to your customers and others who are likely to buy from you. Your rewards card could offer a special incentive after a certain number of purchases are made or a specific total sales figure is reached within a given timeframe.

For example, you could offer a free $20 item when customers spend $200 within the next six months; or, you could offer a 20 percent off discount when customers make six purchases within the next six months.

3. Mini-catalog

Turn postcards into cost-effective mini-catalogs that showcase your featured retail products. Show customers what you have to offer to create desire and get them into your shop to see more.

Mini-catalogs are most effective when coupled with a time-limited discount coupon.

4. Sales event invitation

Are you holding a special one-week, one-weekend, or even one-day sale? Make it a VIP event and send postcards as event invitations to those who are likely to buy from you. Showcase the products and sales they’ll be most interested in, and be sure to require customers to present your invitation to get into your exclusive event.

5. Fan driver

If you want more Facebook fans, you can send a postcard that offers recipients a special incentive to like your Facebook page. Since those who respond are obviously interested in what you sell, you’ll be able to connect with a highly-targeted audience via Facebook time and again. This strategy also works for earning Twitter followers and email newsletter subscribers.

Postcards are powerful marketing tools, especially when you couple a compelling offer with a targeted mailing list. Boost business at your retail shop by planning your direct-mail postcard marketing campaign today.


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