5 Attention-Getting Window Cling Ideas for Retailers
Window clings can be excellent marketing tools for retailers, especially retailers located in busy shopping districts. Customers flock to malls, strip malls, and downtown shopping areas, but so do competitors. The key to success is getting customers in your door instead of the competition’s, and you can do it with the following five attention-getting window cling marketing ideas for retailers.
1. Cover your whole storefront
Window clings don’t have to be limited to a portion of a single window pane. Command attention for your retail shop with window clings that cover your entire storefront. Big, bright colors; bold, attention-getting text; and unique, relevant product and promotional images printed on window clings completely covering a large storefront are impossible to ignore.
2. Harness the power of surprise
Unexpected window cling visuals not only get noticed and make customers curious, they foster brand memory retention. They can also lead to word-of-mouth marketing. Fun ideas include faux cracked glass and images of people walking face-first into your window glass – the latter idea is taken from a real campaign promoting the effectiveness of a glass cleaner.
3. Promote discounts and more
Large, bold, bright sales discounts (complete with percentages and dollar signs) as well as product showcases, freebies, add-ons such as gift-wrapping, and other incentives make great material for window clings. Anything that gives you an edge over your competitors or creates customer convenience is easy to promote with window clings.
4. Online reviews
Does your shop have a top rating on a popular social media site, such as Facebook, Yelp, or FourSquare? Print the rating and social media logo on a window cling, along with supporting graphics (such as a five-star graphic). You can even pull the best snippets from real-world reviews to place on your storefront with window clings.
5. Scan and save
Print a QR code on your window clings and ask customers to scan before entering your store. In return, they’ll receive an instant savings coupon – after they subscribe to your email newsletter or liked your social media page, of course. This is a great way to engage customers on-the-spot with a trackable marketing tool that benefits both you and your customers.
Consider implementing these window cling marketing ideas for retailers to earn more attention, more customer foot traffic, and more sales. Learn more about window cling printing.