4 Marketing Ideas to Celebrate Father’s Day

Alyssa Doebler on June 1, 2015 - 9:13 am in Holiday, Marketing

fathers day marketing ideas

Every third Sunday in June is set aside to honor our fathers. Our dads are the ones who showed us support, taught us how to play ball, mended our wounds, and always encouraged us to do our best. As we approach Father’s Day, is your business ready to celebrate the occasion? Below are four fun ideas for preparing your business for Father’s Day.

1. Remember who your target audience is

Even though Father’s Day is the holiday, fathers should not be the focus of your marketing efforts. Mothers and children are the ones who are making the purchases for fathers. Position products in such a way that children can easily peruse and choose what they would like to buy for their dads. You could have a table or bin full of lower-priced items that children could look through and choose what they’d like to buy for dad. For higher-priced items, target your marketing message to moms who are purchasing items for their husbands.

2. Father’s Day packaging

You could offer free gift wrapping for any Father’s Day gift purchases. There are a lot of fun ways you could package gifts for Father’s Day. Here are a few Bags & Bows packaging products that work great for dads:

3. Host a summer event for fathers and children

Set aside a couple hours to host an event for fathers and their children. It doesn’t have to be anything super extravagant. You could set up a kite making station; all you need are sticks, garbage bags, strings, scissors, and some markers for decorating the kites. Another idea is to have a barbeque with some outdoor games to play. Or, you could have a contest where dads and their kids can register to win tickets to a baseball game or other summer activity in town.

4. Offer customization of products

If possible, offer customization of your products to give your business an edge over the competition. Give the option of inscribing their dad’s name on wallets, pocket knives, hats, and other common dad gifts. By offering personalization, gifts from your shop seem more special. Advertise on social media, throughout your store, and elsewhere that you offer customization for Father’s Day gifts.

Happy Father’s Day to all you dads out there! Let us know in the comments how your business has celebrated Father’s Day.

 

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