How to Increase Sales by Marketing to Smartphones

smartphone marketing

Have you ever asked the question, “What did we used to do before smartphones?” I know I have. Just this weekend I was out with some coworkers, and we were all on our phones trying to find a place to go to eat and then using our GPS’s to figure out how to get there. The increase in smartphone usage is a huge opportunity for retailers and businesses. Let’s take a look at how people use their phones while shopping, and how you can use this data to your advantage and increase sales.

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5 Ways to Use Postcard Marketing to Promote Your Shop

ps print postcard marketing

You’re always on the lookout for ways to bring new customers into your retail shop, and if you haven’t tried postcard marketing you’re missing an excellent opportunity to introduce new customers to your shop and increase sales. The following lists five ways you can use postcards to promote your retail shop.

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3 Branding Tips to Set Your Business Apart

August 17, 2015

branding tips

What do people think of when they think of your business? What does your brand stand for? Having a strong brand can significantly increase your sales. We can all think of businesses with a strong brand and die-hard followers: Apple, Nike, and Jeep, just to name a few. While these are huge companies, there is something to learn from their branding techniques that can be applied to small businesses. Here are a few ways branding tips you can use to increase sales.

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Middle Child Day and Marketing Your Business

by Mackenzie Sullivan
August 10, 2015

middle child day

Today (August 12) marks a holiday that often goes unnoticed. Ironically enough, it is National Middle Child Day and it was created in order to bring recognition to the sibling positioned between the idolized first born and the baby of the family.

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Back to School Marketing Ideas

back to school marketing

As much as we hate to say goodbye to summer, back to school season is quickly approaching. With parents spending on averaging $873 per child on back to school items, this is a huge opportunity for your business. How are you going to capture back to school sales and stand out from the competition? Below are four back to school marketing ideas.

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10 Tips for Summer Sales Retail Marketing

summer marketing ideas

Want to boost profits this summer with a special sale? You’ll need powerful marketing to lure customers away from summer fun long enough to browse and buy at your shop. The following lists ten tips for marketing summer sales.

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Introducing Our Brand-New Holiday Packaging

July 20, 2015


winters whirl shoppers

Across the country, we are in the middle of the heat of summer. Even in Minnesota the temperatures are soaring, and the pools and lakes are filled with people trying to cool down. The holidays are still months away, but as retailers we know that it’s not too early to start planning for them. We at Bags & Bows are very excited about our brand-new holiday collections and would like to share them with you!

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The Pros and Cons of Offering Coupons: A Retailer’s Dilemma

by Paul Stainton

pros cons coupons

“To coupon or not to coupon”… that is a question many retailers like you face in today’s competitive marketplace.  Although coupons, particularly online and mobile coupons, are a significant part of many consumer’s shopping patterns, they can create issues for small business owners.

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Life is Like a Box of Chocolates: Happy Chocolate Day!


For all of you chocolate lovers out there, you’ll be happy to know that today is Chocolate Day! If you’re looking for an excuse (not that an excuse is needed) to eat some chocolate, today is the day to indulge. Don’t feel like traditional chocolate is the only way you can celebrate. Chocolate ice cream, chocolate milk, chocolate baked goods: they’re all worth celebrating today! Another great way to celebrate the holiday is by taking a look at the variety of chocolatey products by Bags & Bows. Here are a few of our favorites:

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Florist Shop Opens in Neighborhood Historic House

purple iris floral shop

To kick off summer, we’re featuring The Purple Iris, a flower and gift shop just starting up in Circleville, Ohio. I had the pleasure of asking Larry Upchurch, owner of The Purple Iris, a few questions about his business and the logo that he ordered from Deluxe’s logo design services. Let’s dive into what he said about his business and the history of the building they reside in.

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