You started a business, but do your potential customers know it exists? Television spots, billboards, radio and magazine ad costs can add up quickly and are out of reach for most start ups and small businesses. So what is a small business owner to do? Here are 6 ways to promote your business on a budget that can help.
Back-to-school is a busy time for retailers whether you sell pencils and notebooks, clothing, laptops, or mini fridges. This year’s back to school shopping may hold some good news for retailers this year, after a a drop in spending for back-to-school shopping in 2013, the National Retail Federation (NRF) predicted that although customers continue to be practical and mindful of cost, 79% plan to spend the same or more in 2014 than 2013.
If you’ve been to the Atlanta International Gift and Home Furnishings Market (AmericasMart) in the past, you know what a big deal it is. AmericasMart can boast in being the nation’s largest single product collection. There is everything from gifts to apparel to home and rugs. Bags & Bows is excited to announce we will be exhibiting at this tradeshow July 10-14. Be sure to come visit us at our booth (#600, Building 3, Floor 4) to see all our latest and trendiest collections.
Do you ever feel more glamorous than when you’re strolling out of a boutique with a beautiful shopping bag?
This glorious act makes me feel just like a celebrity, strolling from shop to shop with hands full of designer shopping bags. Such high-quality bags not only reflect well on the merchandise they carry, but also on the stores they came from.
Gift cards are fantastic for both the customer and the business selling the gift cards. You can read more about how retailers can benefit from gift card sales in the article, The Power of Gift Cards for Your Company. Gift cards are a quick and easy choice for shoppers, especially when shoppers are having a difficult time finding the ‘perfect gift’, unfortunately, because gift cards are such an easy way to give gifts they can also be misinterpreted as lack of thoughtfulness. Change your customer’s mindset on gift cards from ‘a quick easy gift’ to the ‘perfect gift to give’ by personalizing your gift cards with these 5 tips.
73% of online adults use social networking sites and 78% of small businesses attract new customers through social media. Don’t let your business be left behind; with these tips you’ll be on social media and attracting new customers in no time.
As an industry leader in the retail packaging space, Bags & Bows is always searching for opportunities to create new, innovative ways to present packaging options to our customers that inspire and transform their products, stores, and lives.
Having just celebrated our 20 year anniversary in April, we are excited to announce this trend will continue as Bags & Bows rolls out a strategic partnership with a designer collection of new products. This partnership will be officially launched in July to coincide with in Atlanta, Georgia. Given that AmericasMart is one of the most prestigious packaging tradeshows in the country, it seems fitting we launch this new partnership at the July show, since this is where the story began just shy of a year ago.
Marketing may seem like it all happens outside the store – in media or across cyberspace. But savvy retailers make sure to unify their external marketing messages and in-store experiences. You want to make sure your store’s external marketing messages are harmonized with your customers’ in-store experiences.
Aromi is a boutique fragrance and cosmetic company that specializes in products that are handmade with the finest raw materials. The founder, Hannah Follis, a chemist by trade, is passionate about creating handmade fragrances, cosmetics, and beauty products.
Aromi has vendors that carry their products, or “stockists”, as Hannah calls them, in 9 states, but she also sells her products online via ecommerce on Aromi’s website and Etsy. However, Hannah goes beyond the typical ecommerce site to promote Aromi online. Below are three tips to successfully promote your business online and how Aromi does it.
Employee appreciation events are a great way to encourage camaraderie and thank your employees for their hard work promoting a happy workplace. Fast Company reports happier people are about 12% more productive, therefore an employee appreciation event may actually add value to your company’s ROI.
Here are the top 3 questions to ask when planning a customer appreciation event and a closer look at different types of events and venues to best fit your needs.
1. What is your budget?