9 Lessons I Learned About Life and Business after 9 Days in Mexico

 

group mexico beach

Happy Cinco de Mayo! In honor of the holiday, this post focuses on my recent trip to Mexico and some business and life lessons I learned while I was there. A group of individuals and I went to Mexico for nine days. We helped with a lot of service-related projects and experienced Mexican culture to the fullest. Here are 9 lessons learned from the experience that relate to life and business:

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How to Dominate the First Page of Google for Your Brand

April 27, 2015

superhero kid dominates first page google

In today’s world, people are looking for products and services online, and it is essential that your business is found there. When people search for your brand online, wouldn’t it be nice if your business showed up in positions 1-10 and fully dominated the first page of Google? Don’t let competitors steal your business by showing up in searches for your brand. We are going to walk through some ways in which you can help ensure your business ranks for all searches related to your brand.

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Is Your Business Ready to Take the Lead on Earth Day?

by Jim Gallagher
April 20, 2015
Earth Day ideas for work.

earth day ideas work

This year’s Earth Day, an event occurring annually on April 22nd, is moving ahead full-sail with the tagline “It’s our turn to lead.” Last year over one billion people participated in green activities across 190 countries, and this year is shaping up to be even bigger yet. Is your business ready to take the lead on the environment?

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Take Advantage of the Warmer Weather to Increase Sales

April 13, 2015

increase sales

By the time we reach mid-April, it’s usually safe to say that winter is behind us. (However, just last week it was snowing here in Minnesota, so nothing is ever certain). The warmer weather opens up many more opportunities for marketing and promoting your business. Everything comes to life, and people come out of hibernation. Let’s take a look at a few ways you can take advantage of the warmer weather to increase sales (before the winter comes yet again)!

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Run to Win the Race Against the Competition

April 7, 2015

race-against-competition-small

When someone opens his or her own business, there is passion, purpose, and vision. Risk is involved, and people wouldn’t do it if they didn’t truly believe their idea added value. However, there are so many businesses out there offering similar products and services. Don’t let your business get lost in the crowd. Even if you offer essentially the same products as a competitor, you can still set yourself apart and give people a reason to choose you over the competition. Here are a few ways you can do that.

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[Infographic] 3 Necessities of a Professional Logo Design

March 31, 2015

professional logo design

A custom logo design not only helps your business become more recognizable, but it also establishes credibility with potential customers. Learn how these three key areas of logo design come together to provide a memorable, visual experience that set your business stand apart from the competition.

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[Infographic] 7 Ways to Promote Your Business on a Budget

March 24, 2015

promote business on budget

Last summer we wrote a blog post on how to promote your business on a budget. As a follow-up to that blog post, we have created an infographic which details seven simple ways you can promote your business without overspending your budget.

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How a Successful Startup Takes More Than Good Luck

This St. Patrick's Day we're taking a look at a startup produce business and how success takes more than just the "luck of the Irish."

novice farmer

In honor of St. Patrick’s Day, the holiday of all things green, we are featuring a startup produce business: The Novice Farmer. With the first day of spring only a few days away, we’re all thinking about budding spring foliage, the farmers’ market, and the green grass that is conquering the snow. I had the opportunity to interview Donna Reiter, owner of The Novice Farmer. Let’s take a look at how she does business and prepares for the upcoming growing season.

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5 Inexpensive Marketing Ideas for Small Gift Retailers

inexpensive-marketing-ideas

As a small gift retailer you’re always on the lookout for ways to outdo your competitors and fuel more foot traffic and customer purchases, but sometimes it’s tough to add to an established marketing budget or to deviate from what works. The good news is there are several cheap yet powerful marketing weapons you can add to your arsenal – tools that cost little but have the potential for huge response. To that end, the following lists five cheap-yet-powerful marketing tools for small gift retailers.

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4 Tips to Optimize Your Website for SEO

by Chrissi Reimer

 

optimize website seo

Recently, I had the chance to offer an SEO 101 seminar to local small businesses from the St. Paul Area Chamber of Commerce. We covered many of the basics, but also dug into some of the nitty-gritty details related to Search Engine Optimization. In a perfect world, I’d love to be able to answer all of your SEO questions individually — but for now, I will offer a summary of the advice I shared with these business owners.

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