Question: Who is your target customer on Mother’s Day? Many people target moms, but really, you should be targeting dads & kids.
Most moms don’t buy gifts for themselves on Mother’s Day. Your target audience, then, is their children and even their husbands. Keep in mind the age group you’re marketing to as well; know who your customers are the rest of the year, and you’ll know how old your customers will be for Mother’s Day.
Mother’s Day spending continues to rise, with the average American shelling out nearly $170 for their moms in 2013. That’s up from an average spend of $127 in 2010, a difference of $43 that represents a meteoric increase over a three-year span. It also makes Mother’s Day a $21 billion market, and as a small business owner you surely want to get your share. The trouble is, so does everyone else – including your competitors. So how do you set yourself apart and command more than your fair share of Mother’s Day sales? The following marketing ideas for Mother’s Day will help.
Spring is a great time to bring natural elements into your business for an eco-friendly, inexpensive way to decorate. You might bring in plants or smaller branches from trees to create displays. You can also decorate eggs and group them in clusters around your store in nests, baskets, egg bouquets, or egg wreaths. It looks great and it’s a wonderful way to use remnant tissue paper, ribbons, and gift-wrap.
After experiencing a harsh winter throughout much of the U.S., spring is finally on its way. The warmer weather and brighter spirits are an indication that wedding season is almost upon us. Calendars are filling up with weddings and bridal showers, and shopping lists are filling up with wedding registry items. This is an exciting time of year for many of us and especially for those who are in the wedding industry, like Andra Christianson, owner of Andra Delores Design, a wedding stationery business.
It’s the thought that counts. There’s a feeling of warmth that comes from knowing someone was thinking of you. They took the time to shop for something you enjoy, and then took additional time to wrap the gift to add an element of mystery and surprise. But not all gift wrapping is created equal. We scoured Pinterest to find some fun innovative ways to make the gift recipient go from “Awww, thanks.” to “Wow this looks amazing!” In no time, your business will not only be known for its products and services, but as a great place to go to make a statement when giving a gift. Here are 6 creative gift wrap ideas for your business:
Pi Day is celebrated on March 14th in honor of the numerical value of pi: 3.14. Since it’s been awhile since many of us have been in high school geometry, here’s a little refresher on the definition of pi (π): the ratio of a circle’s circumference to its diameter. While many people celebrate the actual numerical value of pi on this day, you should be happy to know that Pi Day is not only for math-lovers. It’s also the perfect day to consume pie! Here are a few creative marketing ideas on how to use this day (and other random holidays) to drive more awareness and sales to your store.
Intuit did it this year with a Super Bowl commercial, while GoDaddy also chimed in with a Super Bowl commercial followed by a contest featuring Danica Patrick. This last Sunday, Ellen Degeneres did it using the 86th Annual Academy Awards. What exactly is ‘it’— and why is it so revolutionary? All have been featuring, amplifying, and celebrating small business utilizing highly visible events.
So how can your business take advantage of this trend? Tweeting during live events! For little to no cost, you can receive a lot of exposure. Here are some tactics.
Spring is a time of rebirth and renewal. Moods brighten as the days grow longer. Warmer weather inspires us all to get outside and breathe new life into our indoor surroundings.
In the process, we naturally start to see our stores with a fresh set of eyes, noticing neglected tasks, along with items that may look out of place.
According to Sara Zamikoff, owner of Emporium in Coral Gables, Florida, “Spring is a great time to do a deep clean and rid the store of the winter weather buildup.”
Here are nine spring cleaning tips to get your store ready for the warmer weather:
Every year since 1929, many great actors and actresses have walked the Red Carpet at the Academy Awards. There are nominations for the Best Picture, Actor/Actress in a Leading Role or Supporting Role, Animated Feature Film, Best Costume and many others. Maybe you remember some of the winning nominees from years past. My Fair Lady won Best Picture in 1965; Dustin Hoffman won Best Actor for the film Kramer vs. Kramer in 1980; Reese Witherspoon won Best Actress for the film Walk the Line in 2006. There are so many great films, directors, actors, and actresses who are nominated each year, causing the competition to be intense. How does the winning nominee come out on top, above all the others?
In life, the term “bounce back” alludes to quick recoveries from illnesses or recessions. In marketing, the term refers to a method you can use to get customers to return, or “bounce back” to your store.
To implement a bounce back promotion, provide visiting customers an incentive to return. Make sure your incentive meets these three criteria: