10 Tips for Summer Sales Retail Marketing

summer marketing ideas

Want to boost profits this summer with a special sale? You’ll need powerful marketing to lure customers away from summer fun long enough to browse and buy at your shop. The following lists ten tips for marketing summer sales.

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Introducing Our Brand-New Holiday Packaging

July 20, 2015

 

winters whirl shoppers

Across the country, we are in the middle of the heat of summer. Even in Minnesota the temperatures are soaring, and the pools and lakes are filled with people trying to cool down. The holidays are still months away, but as retailers we know that it’s not too early to start planning for them. We at Bags & Bows are very excited about our brand-new holiday collections and would like to share them with you!

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The Pros and Cons of Offering Coupons: A Retailer’s Dilemma

by Paul Stainton

pros cons coupons

“To coupon or not to coupon”… that is a question many retailers like you face in today’s competitive marketplace.  Although coupons, particularly online and mobile coupons, are a significant part of many consumer’s shopping patterns, they can create issues for small business owners.

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Life is Like a Box of Chocolates: Happy Chocolate Day!

chocolate-day-blog

For all of you chocolate lovers out there, you’ll be happy to know that today is Chocolate Day! If you’re looking for an excuse (not that an excuse is needed) to eat some chocolate, today is the day to indulge. Don’t feel like traditional chocolate is the only way you can celebrate. Chocolate ice cream, chocolate milk, chocolate baked goods: they’re all worth celebrating today! Another great way to celebrate the holiday is by taking a look at the variety of chocolatey products by Bags & Bows. Here are a few of our favorites:

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Florist Shop Opens in Neighborhood Historic House

purple iris floral shop

To kick off summer, we’re featuring The Purple Iris, a flower and gift shop just starting up in Circleville, Ohio. I had the pleasure of asking Larry Upchurch, owner of The Purple Iris, a few questions about his business and the logo that he ordered from Deluxe’s logo design services. Let’s dive into what he said about his business and the history of the building they reside in.

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Top Problems Facing Small Businesses and How to Overcome Them

by Jim Gallagher
June 22, 2015

small business problems

All businesses face problems at all stages of their life-cycles, from a brand-new startup to a decades-old institution. We’ve researched a few problems that are nigh-universal, and included some helpful tools others have implemented to overcome them.

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10 Marketing Statistics Every Retailer Should Know

marketing statistics

Do you use statistics to map out your marketing strategy? If not, you could be missing out on excellent opportunities to get your products in front of customers and drive retail sales. The following lists ten marketing statistics every retailer should know.

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4 Ways to Increase Impulse Buys in Your Shop

impulse buys

Most shopping trips involve some sort of impulse buy. You’re in line and realize you need gum or mints or chapstick. Or maybe it’s not even a need. You see a candy bar or bottle of soda, and you’re in the mood for something sweet, so you make the purchase. At a clothing store, you’re checking out and they offer you sunglasses or nail polish or earrings for a ridiculously low price. How can anyone say no?

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4 Marketing Ideas to Celebrate Father’s Day

fathers day marketing ideas

Every third Sunday in June is set aside to honor our fathers. Our dads are the ones who showed us support, taught us how to play ball, mended our wounds, and always encouraged us to do our best. As we approach Father’s Day, is your business ready to celebrate the occasion? Below are four fun ideas for preparing your business for Father’s Day.

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Social Tools Your Business Should Be Using

by Jim Gallagher

social tools

We all know the big ones: Facebook, Twitter, Google Plus, Pinterest, LinkedIn, and Instagram (to name just the biggest players in the game; there are plenty more). If you’re not already on one or more of these, you probably have your reasons: too time consuming, can’t find your niche, don’t know what to write, etc. In this digital age, however, a business not utilizing a social networking strategy is a business that is falling behind the times. Here’s a short list of easy-to-use, helpful tools and platforms you may not have considered for breaking into the social world:

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