Retail blog: Small Business Marketing Ideas & Tips

Spring is a time of rebirth and renewal. Moods brighten as the days grow longer. Warmer weather inspires us all to get outside and breathe new life into our indoor surroundings.

In the process, we naturally start to see our stores with a fresh set of eyes, noticing neglected tasks, along with items that may look out of place.

According to Sara Zamikoff, owner of Emporium in Coral Gables, Florida, “Spring is a great time to do a deep clean and rid the store of the winter weather buildup.”

Here are nine spring cleaning tips to get your store ready for the warmer weather:

How to Win the “Get Found” Nomination

by Alyssa Doebler

February 24, 2014

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Every year since 1929, many great actors and actresses have walked the Red Carpet at the Academy Awards. There are nominations for the Best Picture, Actor/Actress in a Leading Role or Supporting Role, Animated Feature Film, Best Costume and many others. Maybe you remember some of the winning nominees from years past. My Fair Lady won Best Picture in 1965; Dustin Hoffman won Best Actor for the film Kramer vs. Kramer in 1980; Reese Witherspoon won Best Actress for the film Walk the Line in 2006. There are so many great films, directors, actors, and actresses who are nominated each year, causing the competition to be intense. How does the winning nominee come out on top, above all the others?

3 Criteria for Making a Successful Bounce Back Promotion

by Melanie Lundheim

February 17, 2014

In life, the term “bounce back” alludes to quick recoveries from illnesses or recessions. In marketing, the term refers to a method you can use to get customers to return, or “bounce back” to your store.

To implement a bounce back promotion, provide visiting customers an incentive to return. Make sure your incentive meets these three criteria:

Demographic Marketing: Tips for Reaching Different Generations

by Alyssa Doebler

February 10, 2014

Does your business market primarily to Millennials, Generation X, Baby Boomers, or the Silent Generation? Or, maybe you market to a few or even all of these groups. Depending on which generation your business targets, it’s helpful to know what each group values most in making purchases. Are they motivated most by price, quality, or comfort? How you market your products will depend upon their specific motivating factors.

Social Media Ideas to Increase Engagement

by Eric Ellis

February 3, 2014

About five years ago, Bags & Bows jumped into the digital space by opening up our very first e-commerce website to provide all our great product from our catalog and expand our offering and reach. In 2013, we took another jump and moved into the social media space by opening up key social media channels like Facebook, Twitter, Google+ and Pinterest. We quickly learned that to truly create engagement, we had to offer engaging experiences.

[Infographic] Boost your Brand’s Image by Using the Right Colors

by Alyssa Doebler

January 30, 2014

Establishing your business’ unique brand and color scheme is crucial for success. Your brand encompasses a wide range of factors: from your logo and colors to what your business stands for and the experience you provide. Brand is what lives in the minds of your customers and how others perceive you.

5 Merchandising Tips To Make The Sale

by Sara Summers

January 28, 2014

If you were at the AmericasMart trade show, you may have seen us there. We had a wonderful time connecting with our customers. There’s an excitement that comes after receiving new products from a trade show. But how can you best merchandise products to entice potential customers into the store and drive sales? Here are a few simple techniques to help you sell all of your new trade show finds!

6 Tactics to Use When You Have More Demand than Supply

by Sara Summers

January 17, 2014

AmericasMart, Marketing, Retail Shop

This past week, Bags & Bows Online exhibited at AmericasMart. It was my first time attending this large tradeshow and I learned a lot while I was there. I heard resounding success stories, but also saw challenges other booths faced. As I gathered ideas on how to successfully market your tradeshow booth, it became clear that many of these tactics can be slightly tweaked to create a successful store strategy.

Setting an Unbeatable Store Strategy

by Flora Delaney

January 13, 2014