We all know the big ones: Facebook, Twitter, Google Plus, Pinterest, LinkedIn, and Instagram (to name just the biggest players in the game; there are plenty more). If you’re not already on one or more of these, you probably have your reasons: too time consuming, can’t find your niche, don’t know what to write, etc. In this digital age, however, a business not utilizing a social networking strategy is a business that is falling behind the times. Here’s a short list of easy-to-use, helpful tools and platforms you may not have considered for breaking into the social world:
Window clings can be excellent marketing tools for retailers, especially retailers located in busy shopping districts. Customers flock to malls, strip malls, and downtown shopping areas, but so do competitors. The key to success is getting customers in your door instead of the competition’s, and you can do it with the following five attention-getting window cling marketing ideas for retailers.
Happy Cinco de Mayo! In honor of the holiday, this post focuses on my recent trip to Mexico and some business and life lessons I learned while I was there. A group of individuals and I went to Mexico for nine days. We helped with a lot of service-related projects and experienced Mexican culture to the fullest. Here are 9 lessons learned from the experience that relate to life and business:
In today’s world, people are looking for products and services online, and it is essential that your business is found there. When people search for your brand online, wouldn’t it be nice if your business showed up in positions 1-10 and fully dominated the first page of Google? Don’t let competitors steal your business by showing up in searches for your brand. We are going to walk through some ways in which you can help ensure your business ranks for all searches related to your brand.
This year’s Earth Day, an event occurring annually on April 22nd, is moving ahead full-sail with the tagline “It’s our turn to lead.” Last year over one billion people participated in green activities across 190 countries, and this year is shaping up to be even bigger yet. Is your business ready to take the lead on the environment?
By the time we reach mid-April, it’s usually safe to say that winter is behind us. (However, just last week it was snowing here in Minnesota, so nothing is ever certain). The warmer weather opens up many more opportunities for marketing and promoting your business. Everything comes to life, and people come out of hibernation. Let’s take a look at a few ways you can take advantage of the warmer weather to increase sales (before the winter comes yet again)!
When someone opens his or her own business, there is passion, purpose, and vision. Risk is involved, and people wouldn’t do it if they didn’t truly believe their idea added value. However, there are so many businesses out there offering similar products and services. Don’t let your business get lost in the crowd. Even if you offer essentially the same products as a competitor, you can still set yourself apart and give people a reason to choose you over the competition. Here are a few ways you can do that.
A custom logo design not only helps your business become more recognizable, but it also establishes credibility with potential customers. Learn how these three key areas of logo design come together to provide a memorable, visual experience that set your business stand apart from the competition.
In honor of St. Patrick’s Day, the holiday of all things green, we are featuring a startup produce business: The Novice Farmer. With the first day of spring only a few days away, we’re all thinking about budding spring foliage, the farmers’ market, and the green grass that is conquering the snow. I had the opportunity to interview Donna Reiter, owner of The Novice Farmer. Let’s take a look at how she does business and prepares for the upcoming growing season.