Question: Who is your target customer on Mother’s Day? Many people target moms, but really, you should be targeting dads & kids.
Most moms don’t buy gifts for themselves on Mother’s Day. Your target audience, then, is their children and even their husbands. Keep in mind the age group you’re marketing to as well; know who your customers are the rest of the year, and you’ll know how old your customers will be for Mother’s Day.