When most people think of fall they think of the leaves changing color, pumpkins, and gourds of all shapes and sizes. After you have set the ambiance of your store, using tactics we suggested in Jumpstart Fall Shopping with These 5 Tips, consider creating some of the following crafts to bring your store decor to the next level this autumn.
There are myriad marketing opportunities to promote your shop, but many small retailers often overlook outdoor marketing strategies to attract new customers. Several outdoor marketing tools are cheap to produce and distribute, and they can get your shop in front of hundreds or even thousands of potential new customers with minimal effort. If you want to boost business at your shop, consider the following ten outdoor marketing strategies to attract new customers.
When Nancy Veldman moved to Florida, she had the idea of opening a gift shop. Her vision was to create a community, not just a store, where individuals could come to relax and feel at peace. In 1992, with no previous retail experience, Nancy opened Magnolia House. Nancy’s shop offers a unique mix of products including CDs, books, note cards, and watercolor paintings, all of which she has created herself. She plays the music, writes the books, and paints the paintings. She also has a charity she runs through her gift shop. The overarching theme of Magnolia House is to meet the needs of others and take care of those around us. Let’s take a look at how Nancy does that on a daily basis.
Most grandparents believe it is their job to spoil their grandchildren. But, one day a year, it is the grandchildren’s and the parents’ job to spoil them back. National Grandparents Day is the first Sunday after Labor Day. This year, on September 7th, will be the 35th anniversary of National Grandparents Day. Since Grandparents Day isn’t as widely celebrated as Mother’s Day or Father’s Day, business owners have a unique opportunity to make an impact.
Here are 3 ways your business can celebrate Grandparents day:
Selling on consignment can be a great way to boost profits without assuming any risk for your retail shop. When you sell on consignment, the vendor (or consigner) owns the merchandise and often provides a point-of-sale display. When one of the products sells, you keep part of the profit and pay the rest to the vendor. The following tips for selling on consignment will help you increase profits with little effort and no risk.
Autumn brings to mind vibrant colors like those of fall leaves and cooler temperatures. It can be challenging for shoppers to get in the mood of shopping for fall during the dog days of summer. Inspire your customers to start fall shopping now by creating an autumn-inspired atmosphere in your store by immersing customers’ senses. Here are 5 tips to get you started:
To all of the book lovers out there, did you know there’s an official holiday to celebrate? August 9, 2014 is Book Lover’s Day! In honor of the holiday, we thought it’d be fun to take a look at the essential elements of a great book and how those elements can relate to your in-store marketing.
Life is made up of milestones, achievements, and anniversaries. This month, Bags & Bows is celebrating one such milestone: our 20th year in business. We opened our doors in 1994 and focused on becoming a leading supplier of exclusive designs and packaging products for retail store customers. In honor of our 20th anniversary, we thought it would be fun and interesting to feature other companies who are also celebrating 20 years of success. We hope you draw inspiration from these businesses, especially if you are approaching your own milestone.
You started a business, but do your potential customers know it exists? Television spots, billboards, radio and magazine ad costs can add up quickly and are out of reach for most start ups and small businesses. So what is a small business owner to do? Here are 6 ways to promote your business on a budget that can help.
Back-to-school is a busy time for retailers whether you sell pencils and notebooks, clothing, laptops, or mini fridges. This year’s back to school shopping may hold some good news for retailers this year, after a a drop in spending for back-to-school shopping in 2013, the National Retail Federation (NRF) predicted that although customers continue to be practical and mindful of cost, 79% plan to spend the same or more in 2014 than 2013.