A while back Bags & Bows did a blog post and infographic on color psychology marketing and how different colors attribute to branding your business. As a follow-up to that post, we are going to feature some colorful packaging products, gift bags and boxes, and explain based on color what these products tell your customers and which is best for your type of business. If you scroll to the bottom of the post, we have created a new infographic complete with coordinating packaging options in every color.
Is your business hosting an event soon? It could be a harvest festival, company anniversary, or maybe you’re already looking forward to your holiday party. Events are a fun way to get the word out about your business and generate excitement around your brand. Don’t miss this opportunity to use fun, customized packaging for the event and beyond. Here are 5 products that are perfect for a store event or grand opening.
Tyson Schnitker and his wife Mary, local Minnesota distillers, admittedly came into their craft by accident. Now, Skaalvenn Distillery sets itself apart by breaking the chain of “boring booze” to provide unique craft drinks. I had the pleasure of meeting Tyson and Mary and getting to know more about them and their creations.
As a local retailer, you know you need to position your marketing strategies to reach a geographically-centralized audience with sales-boosting promotions. For many retailers, targeting an entire town or neighborhood is more cost-effective than developing a demographically-driven mailing list; that’s because your customers are limited in number and those who live in the same neighborhoods tend to share demographic data. In short, your most likely new customers are neighbors with your existing customers. Get them in your store with the following five powerful tools for local retail marketing.
Bags & Bows’ parent company, Deluxe Corporation, is celebrating its 100th anniversary this year. To mark this special milestone, we’ve started the Small Business Revolution, a movement with a mission to share 100 small business stories from across the country, each of whom was nominated by the people who knew them best – friends, family, and neighbors. America was built by bold and passionate entrepreneurs who took the plunge and started their own businesses. We at Bags & Bows and Deluxe want to celebrate that!
Have you ever asked the question, “What did we used to do before smartphones?” I know I have. Just this weekend I was out with some coworkers, and we were all on our phones trying to find a place to go to eat and then using our GPS’s to figure out how to get there. The increase in smartphone usage is a huge opportunity for retailers and businesses. Let’s take a look at how people use their phones while shopping, and how you can use this data to your advantage and increase sales.
You’re always on the lookout for ways to bring new customers into your retail shop, and if you haven’t tried postcard marketing you’re missing an excellent opportunity to introduce new customers to your shop and increase sales. The following lists five ways you can use postcards to promote your retail shop.
What do people think of when they think of your business? What does your brand stand for? Having a strong brand can significantly increase your sales. We can all think of businesses with a strong brand and die-hard followers: Apple, Nike, and Jeep, just to name a few. While these are huge companies, there is something to learn from their branding techniques that can be applied to small businesses. Here are a few ways branding tips you can use to increase sales.
Today (August 12) marks a holiday that often goes unnoticed. Ironically enough, it is National Middle Child Day and it was created in order to bring recognition to the sibling positioned between the idolized first born and the baby of the family.